How did xAI Grok 4 do on X?

xAI posted the Grok 4 launch from @X on Jul 10, 2025. The post has 3,860,447 views, 5,388 likes, 918 reposts, 169 quotes and 890 replies, an engagement rate of 0.19%. It ranks #206 of the 2839 launches Gridd tracks.

X@X · 60.6M followersView on X
the world's most powerful AI model is here meet Grok 4 https://x.com/i/broadcasts/1lDGLzplWnyxm
Jul 10, 2025 · 3,860,447 views
  • 22xthe median launch175K median views
  • #206of the launches we trackout of 2839
  • <0.1xits own following60,647,259 followers
Views
3.9M
Likes
5.4K
Reposts
918
Quotes
169
Replies
890
Bookmarks
739

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 3.9M views would cost $386K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $97K.

The post reached about 0.1 views for every follower of @X.

What launched?

xAI launched Grok 4, an AI model it announced with a link to a broadcast.

How does it compare with other launches?

xAI Grok 4 has more views than 93% of the 2839 launches Gridd tracks: 22x the median launch's 175K views.

  • xAI Grok 43.9M
  • Median tracked launch175K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricxAI Grok 4Median launch
Views3.9M175K
Engagement rate0.19%0.48%
Views per follower<0.12.8
Quote posts16927
Saves per 10K views1.914.2

Other xAI launches we track: X widgets on iOS (4.8M views). All 2 xAI launches, or every ai launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
AI launches1,462264.5K15x#136
Accounts over 1M followers2242.2M1.7x#86
Text-only launch posts279122.7K31x#13
Every launch2,839175K22x#206

What this launch shows

From an account with 60.6M followers, the post reached <0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 12% as far as usual for its size. It ranks 86 of 224 launches from accounts that size.

It drew 169 quote posts, 0.4 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "the world's most powerful AI model is here". The post runs 11 words, against a median of 39 for launch posts here, and leads with no media: text-only launches have a median of 122.7K views, against 183.4K for the rest.

There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.

It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

How many views did xAI Grok 4 get on X?
3,860,447 views. xAI posted it from @X on Jul 10, 2025, and the post has 5,388 likes, 918 reposts, 169 quotes, 890 replies and 739 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was xAI Grok 4 a big launch on X?
It ranks #206 of the 2839 launches Gridd tracks, with more views than 93% of them and 22x the median launch's 175K views. Its engagement rate is 0.19%, against a median of 0.48%.
What would 3.9M views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 3.9M views would cost $386K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $97K.

Source: Gridd launch tracker, gridd.agency/launches/xai-grok-4, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.