How did Blackmagic Design ATEM Micro Panel do on X?

Blackmagic Design posted the ATEM Micro Panel launch from @Blackmagic_News on Apr 12, 2024. The post has 16,421 views, 112 likes, 20 reposts, 6 quotes and 1 replies, an engagement rate of 0.85%. It ranks #3388 of the 3,785 launches Gridd tracks.

Blackmagic Design@Blackmagic_News · 110.9K followersView on X
Introducing ATEM Micro Panel! An extremely portable and affordable control surface for use with ATEM Software Control that works with all models of ATEM switchers! Available in June for US$675. Learn more at http://bmd.link/pnFx4A
Blackmagic Design ATEM Micro Panel launch post media
Apr 12, 2024 · 16,421 views
  • 14%the median launch119.4K median views
  • #3388of the launches we trackout of 3,785
  • 0.1xits own following110,937 followers
Views
16.4K
Likes
112
Reposts
20
Quotes
6
Replies
1
Bookmarks
4

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 16.4K views would cost $2K. Gridd guarantees one million views, 61x what this post got, for about $25K.

The post reached about 0.1 views for every follower of @Blackmagic_News.

What launched?

Blackmagic Design introduced the ATEM Micro Panel, a portable and affordable control surface for ATEM Software Control that works with all ATEM switchers and costs US$675.

How does it compare with other launches?

Blackmagic Design ATEM Micro Panel has more views than 10% of the 3,785 launches Gridd tracks: 14% of the median launch's 119.4K views.

  • Blackmagic Design ATEM Micro Panel16.4K
  • Median tracked launch119.4K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricBlackmagic Design ATEM Micro PanelMedian launch
Views16.4K119.4K
Engagement rate0.85%0.58%
Views per follower0.11.5
Quote posts620
Saves per 10K views2.415.0

Other Blackmagic Design launches we track: Blackmagic Design DaVinci Resolve 21 (276.1K views), Blackmagic Design Blackmagic PYXIS 6K (152.1K views), Blackmagic Design ProRes RAW support (148.9K views), Blackmagic Design DaVinci Resolve Micro Color Panel (79.2K views), Blackmagic Design DaVinci Resolve 21.1 (68.2K views), Blackmagic Design Ambisonic Microphone (65.7K views). All 45 Blackmagic Design launches, or every hardware launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
Hardware launches207155.4K11%#181
Accounts 100K to 1M followers1,516113.9K14%#1371
Image launch posts89784.9K19%#745
Every launch3,785119.4K14%#3388

What this launch shows

From an account with 110.9K followers, the post reached 0.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 29% as far as usual for its size. It ranks 1371 of 1516 launches from accounts that size.

It drew 6 quote posts, 3.7 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Introducing ATEM Micro Panel! An extremely portable and affordable control surface for use with ATEM Software Control that works with all…". The post runs 33 words, against a median of 38 for launch posts here, and leads with an image: image launches have a median of 84.9K views, against 130.9K for the rest.

There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.

It went out on a Friday (UTC). Friday launches have a median of 101.1K views; the strongest day is Tuesday at 137.9K.

Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

How many views did Blackmagic Design ATEM Micro Panel get on X?
16,421 views. Blackmagic Design posted it from @Blackmagic_News on Apr 12, 2024, and the post has 112 likes, 20 reposts, 6 quotes, 1 replies and 4 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Blackmagic Design ATEM Micro Panel a big launch on X?
It ranks #3388 of the 3,785 launches Gridd tracks, with more views than 10% of them and 14% of the median launch's 119.4K views. Its engagement rate is 0.85%, against a median of 0.58%.
What would 16.4K views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 16.4K views would cost $2K. Gridd guarantees one million views, 61x what this post got, for about $25K.

Source: Gridd launch tracker, gridd.agency/launches/blackmagic-design-atem-micro-panel, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.