What is Blackmagic Design?

In its own words on X: "Get the latest news about new products, software updates, customer stories and more! Connect with the Blackmagic Design community at" Blackmagic Design posted the DaVinci Resolve 21 launch from @Blackmagic_News on Apr 13, 2026.

How many views did Blackmagic Design DaVinci Resolve 21 get on X?

276,112 views. Blackmagic Design posted it from @Blackmagic_News on Apr 13, 2026, and the post has 1,006 likes, 189 reposts, 98 quotes, 56 replies and 172 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.

Was Blackmagic Design DaVinci Resolve 21 a big launch on X?

It ranks #1177 of the 2839 launches Gridd tracks, with more views than 59% of them and 1.6x the median launch's 175K views. Its engagement rate is 0.49%, against a median of 0.48%.

How did Blackmagic Design DaVinci Resolve 21 do on X?

Blackmagic Design posted the DaVinci Resolve 21 launch from @Blackmagic_News on Apr 13, 2026. The post has 276,112 views, 1,006 likes, 189 reposts, 98 quotes and 56 replies, an engagement rate of 0.49%. It ranks #1177 of the 2839 launches Gridd tracks.

Blackmagic Design DaVinci Resolve 21 launch post media — Apr 13, 2026 · 276,112 views

1.6xthe median launch175K median views
#1177of the launches we trackout of 2839
2.5xits own following110,933 followers

Views: 276.1K
Likes: 1K
Reposts: 189
Quotes: 98
Replies: 56
Bookmarks: 172

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 276.1K views would cost $28K. Gridd guarantees one million views, 3.6x what this post got, for about $25K.

The post reached about 2.5 views for every follower of @Blackmagic_News.

What launched?

Blackmagic Design introduced DaVinci Resolve 21, adding AI tools such as IntelliSearch and CineFocus, new motion graphic effects, Fairlight folder tracks and a Photo page.

How does it compare with other launches?

Blackmagic Design DaVinci Resolve 21 has more views than 59% of the 2839 launches Gridd tracks: 1.6x the median launch's 175K views.

Blackmagic Design DaVinci Resolve 21276.1K
Median tracked launch175K
#1: xAI Voice Cloning204M

Views on the launch post, read from X on Nov 14, 2026.

Metric	Blackmagic Design DaVinci Resolve 21	Median launch
Views	276.1K	175K
Engagement rate	0.49%	0.48%
Views per follower	2.5	2.8
Quote posts	98	27
Saves per 10K views	6.2	14.2

Other Blackmagic Design launches we track: Blackmagic Design ProRes RAW support (148.9K views), Blackmagic Design DaVinci Resolve 21.1 (68.2K views), Blackmagic Design Ambisonic Microphone (65.7K views), Blackmagic Design Blackmagic Camera ProDock (57.6K views), Blackmagic Design URSA Cine Immersive 100G (37.3K views), Blackmagic Design DaVinci Resolve 20 (32.7K views). All 11 Blackmagic Design launches, or every hardware launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared with	Launches	Median views	This one	Rank
Hardware launches	98	281K	98%	#51
Accounts 100K to 1M followers	909	252.6K	1.1x	#430
Image launch posts	620	143.1K	1.9x	#242
Every launch	2,839	175K	1.6x	#1177

What this launch shows

From an account with 110.9K followers, the post reached 2.5 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 2.5 times further than usual for its size. It ranks 430 of 909 launches from accounts that size.

It drew 98 quote posts, 3.5 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Introducing DaVinci Resolve 21! Major update adds hundreds of features including new AI tools such as IntelliSearch for fast content sear…". The post runs 45 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.

There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.

It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

What is Blackmagic Design?: In its own words on X: "Get the latest news about new products, software updates, customer stories and more! Connect with the Blackmagic Design community at" Blackmagic Design posted the DaVinci Resolve 21 launch from @Blackmagic_News on Apr 13, 2026.
How many views did Blackmagic Design DaVinci Resolve 21 get on X?: 276,112 views. Blackmagic Design posted it from @Blackmagic_News on Apr 13, 2026, and the post has 1,006 likes, 189 reposts, 98 quotes, 56 replies and 172 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Blackmagic Design DaVinci Resolve 21 a big launch on X?: It ranks #1177 of the 2839 launches Gridd tracks, with more views than 59% of them and 1.6x the median launch's 175K views. Its engagement rate is 0.49%, against a median of 0.48%.
What would 276.1K views on X cost to buy?: At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 276.1K views would cost $28K. Gridd guarantees one million views, 3.6x what this post got, for about $25K.

Source: Gridd launch tracker, gridd.agency/launches/blackmagic-design-davinci-resolve-21, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.