How did Blackmagic Design ATEM Mini Extreme ISO G2 do on X?

Blackmagic Design posted the ATEM Mini Extreme ISO G2 launch from @Blackmagic_News on Apr 4, 2025. The post has 6,540 views, 50 likes, 11 reposts, 2 quotes and 5 replies, an engagement rate of 1.04%. It ranks #3750 of the 3,785 launches Gridd tracks.

Blackmagic Design@Blackmagic_News · 110.9K followersView on X
Announcing ATEM Mini Extreme ISO G2! Powerful new switcher with 8 HDMI inputs and high end broadcast controls in the ATEM Mini form factor. Plus, with Thunderbolt and 10G Ethernet, you get amazing replay and network storage! Available July. Learn more at http://bmd.link/vgPpbr
Blackmagic Design ATEM Mini Extreme ISO G2 launch post media
Apr 4, 2025 · 6,540 views
  • 5%the median launch119.4K median views
  • #3750of the launches we trackout of 3,785
  • <0.1xits own following110,937 followers
Views
6.5K
Likes
50
Reposts
11
Quotes
2
Replies
5
Bookmarks
2

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 6.5K views would cost $1K. Gridd guarantees one million views, 153x what this post got, for about $25K.

The post reached about 0.1 views for every follower of @Blackmagic_News.

What launched?

Blackmagic Design announced the ATEM Mini Extreme ISO G2, a switcher with eight HDMI inputs, Thunderbolt and 10G Ethernet for replay and network storage.

How does it compare with other launches?

Blackmagic Design ATEM Mini Extreme ISO G2 has more views than 1% of the 3,785 launches Gridd tracks: 5% of the median launch's 119.4K views.

  • Blackmagic Design ATEM Mini Extreme ISO G26.5K
  • Median tracked launch119.4K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricBlackmagic Design ATEM Mini Extreme ISO G2Median launch
Views6.5K119.4K
Engagement rate1.04%0.58%
Views per follower<0.11.5
Quote posts220
Saves per 10K views3.115.0

Other Blackmagic Design launches we track: Blackmagic Design DaVinci Resolve 21 (276.1K views), Blackmagic Design Blackmagic PYXIS 6K (152.1K views), Blackmagic Design ProRes RAW support (148.9K views), Blackmagic Design DaVinci Resolve Micro Color Panel (79.2K views), Blackmagic Design DaVinci Resolve 21.1 (68.2K views), Blackmagic Design Ambisonic Microphone (65.7K views). All 45 Blackmagic Design launches, or every hardware launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
Hardware launches207155.4K4%#203
Accounts 100K to 1M followers1,516113.9K6%#1507
Image launch posts89784.9K8%#883
Every launch3,785119.4K5%#3750

What this launch shows

From an account with 110.9K followers, the post reached <0.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 11% as far as usual for its size. It ranks 1507 of 1516 launches from accounts that size.

It drew 2 quote posts, 3.1 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Announcing ATEM Mini Extreme ISO G2! Powerful new switcher with 8 HDMI inputs and high end broadcast controls in the ATEM Mini form facto…". The post runs 42 words, against a median of 38 for launch posts here, and leads with an image: image launches have a median of 84.9K views, against 130.9K for the rest.

There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.

It went out on a Friday (UTC). Friday launches have a median of 101.1K views; the strongest day is Tuesday at 137.9K.

Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

How many views did Blackmagic Design ATEM Mini Extreme ISO G2 get on X?
6,540 views. Blackmagic Design posted it from @Blackmagic_News on Apr 4, 2025, and the post has 50 likes, 11 reposts, 2 quotes, 5 replies and 2 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Blackmagic Design ATEM Mini Extreme ISO G2 a big launch on X?
It ranks #3750 of the 3,785 launches Gridd tracks, with more views than 1% of them and 5% of the median launch's 119.4K views. Its engagement rate is 1.04%, against a median of 0.58%.
What would 6.5K views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 6.5K views would cost $1K. Gridd guarantees one million views, 153x what this post got, for about $25K.

Source: Gridd launch tracker, gridd.agency/launches/blackmagic-design-atem-mini-extreme-iso-g2, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.