How did Blackmagic Design DeckLink IP 100G do on X?

Blackmagic Design posted the DeckLink IP 100G launch from @Blackmagic_News on Apr 8, 2026. The post has 10,248 views, 66 likes, 6 reposts, 3 quotes and 7 replies, an engagement rate of 0.8%. It ranks #3646 of the 3,785 launches Gridd tracks.

Blackmagic Design@Blackmagic_News · 110.9K followersView on X
DeckLink IP 100G now available. Supports 8 channels of simultaneous Ultra HD capture and playback on Windows and Linux and 4 simultaneous channels on Mac. We are working on increasing the number of channels on Mac and have reduced the price from US$1795 to US$1495.
Blackmagic Design DeckLink IP 100G launch post media
Apr 8, 2026 · 10,248 views
  • 9%the median launch119.4K median views
  • #3646of the launches we trackout of 3,785
  • <0.1xits own following110,937 followers
Views
10.2K
Likes
66
Reposts
6
Quotes
3
Replies
7
Bookmarks
3

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 10.2K views would cost $1K. Gridd guarantees one million views, 98x what this post got, for about $25K.

The post reached about 0.1 views for every follower of @Blackmagic_News.

What launched?

Blackmagic Design launched DeckLink IP 100G, which supports 8 simultaneous Ultra HD capture and playback channels on Windows and Linux and 4 on Mac.

How does it compare with other launches?

Blackmagic Design DeckLink IP 100G has more views than 4% of the 3,785 launches Gridd tracks: 9% of the median launch's 119.4K views.

  • Blackmagic Design DeckLink IP 100G10.2K
  • Median tracked launch119.4K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricBlackmagic Design DeckLink IP 100GMedian launch
Views10.2K119.4K
Engagement rate0.8%0.58%
Views per follower<0.11.5
Quote posts320
Saves per 10K views2.915.0

Other Blackmagic Design launches we track: Blackmagic Design DaVinci Resolve 21 (276.1K views), Blackmagic Design Blackmagic PYXIS 6K (152.1K views), Blackmagic Design ProRes RAW support (148.9K views), Blackmagic Design DaVinci Resolve Micro Color Panel (79.2K views), Blackmagic Design DaVinci Resolve 21.1 (68.2K views), Blackmagic Design Ambisonic Microphone (65.7K views). All 45 Blackmagic Design launches, or every hardware launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
Hardware launches207155.4K7%#192
Accounts 100K to 1M followers1,516113.9K9%#1466
Image launch posts89784.9K12%#837
Every launch3,785119.4K9%#3646

What this launch shows

From an account with 110.9K followers, the post reached <0.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 18% as far as usual for its size. It ranks 1466 of 1516 launches from accounts that size.

It drew 3 quote posts, 2.9 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "DeckLink IP 100G now available. Supports 8 channels of simultaneous Ultra HD capture and playback on Windows and Linux and 4 simultaneous…". The post runs 45 words, against a median of 38 for launch posts here, and leads with an image: image launches have a median of 84.9K views, against 130.9K for the rest.

There is no link in the post. Launch posts without a link have a median of 127.4K views in the tracker.

It went out on a Wednesday (UTC). Wednesday launches have a median of 124.8K views; the strongest day is Tuesday at 137.9K.

Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

How many views did Blackmagic Design DeckLink IP 100G get on X?
10,248 views. Blackmagic Design posted it from @Blackmagic_News on Apr 8, 2026, and the post has 66 likes, 6 reposts, 3 quotes, 7 replies and 3 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Blackmagic Design DeckLink IP 100G a big launch on X?
It ranks #3646 of the 3,785 launches Gridd tracks, with more views than 4% of them and 9% of the median launch's 119.4K views. Its engagement rate is 0.8%, against a median of 0.58%.
What would 10.2K views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 10.2K views would cost $1K. Gridd guarantees one million views, 98x what this post got, for about $25K.

Source: Gridd launch tracker, gridd.agency/launches/blackmagic-design-decklink-ip-100g, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.