How did Blackmagic Design Fairlight Live do on X?
Blackmagic Design posted the Fairlight Live launch from @Blackmagic_News on Apr 13, 2026. The post has 10,694 views, 92 likes, 10 reposts, 4 quotes and 2 replies, an engagement rate of 1.01%. It ranks #3620 of the 3,785 launches Gridd tracks.
Introducing Fairlight Live! A new, powerful software-based live audio mixer with support for SMPTE-2110 broadcast and immersive workflows. It supports thousands of audio channels, has full redundancy, built-in effects, third-party plug-ins and more! Learn more at http://bmd.link/EyVw7s
- 9%the median launch119.4K median views
- #3620of the launches we trackout of 3,785
- <0.1xits own following110,937 followers
- Views
- 10.7K
- Likes
- 92
- Reposts
- 10
- Quotes
- 4
- Replies
- 2
- Bookmarks
- 13
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 10.7K views would cost $1K. Gridd guarantees one million views, 94x what this post got, for about $25K.
The post reached about 0.1 views for every follower of @Blackmagic_News.
What launched?
Blackmagic Design launched Fairlight Live, a software-based live audio mixer supporting SMPTE-2110 broadcast and immersive workflows with thousands of channels and built-in effects.
How does it compare with other launches?
Blackmagic Design Fairlight Live has more views than 4% of the 3,785 launches Gridd tracks: 9% of the median launch's 119.4K views.
- Blackmagic Design Fairlight Live10.7K
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | Blackmagic Design Fairlight Live | Median launch |
|---|---|---|
| Views | 10.7K | 119.4K |
| Engagement rate | 1.01% | 0.58% |
| Views per follower | <0.1 | 1.5 |
| Quote posts | 4 | 20 |
| Saves per 10K views | 12.2 | 15.0 |
Other Blackmagic Design launches we track: Blackmagic Design DaVinci Resolve 21 (276.1K views), Blackmagic Design Blackmagic PYXIS 6K (152.1K views), Blackmagic Design ProRes RAW support (148.9K views), Blackmagic Design DaVinci Resolve Micro Color Panel (79.2K views), Blackmagic Design DaVinci Resolve 21.1 (68.2K views), Blackmagic Design Ambisonic Microphone (65.7K views). All 45 Blackmagic Design launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 207 | 155.4K | 7% | #190 |
| Accounts 100K to 1M followers | 1,516 | 113.9K | 9% | #1459 |
| Image launch posts | 897 | 84.9K | 13% | #829 |
| Every launch | 3,785 | 119.4K | 9% | #3620 |
What this launch shows
From an account with 110.9K followers, the post reached <0.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 19% as far as usual for its size. It ranks 1459 of 1516 launches from accounts that size.
It drew 4 quote posts, 3.7 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Fairlight Live! A new, powerful software-based live audio mixer with support for SMPTE-2110 broadcast and immersive workflows…". The post runs 36 words, against a median of 38 for launch posts here, and leads with an image: image launches have a median of 84.9K views, against 130.9K for the rest.
There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 131.2K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Blackmagic Design Fairlight Live get on X?
- 10,694 views. Blackmagic Design posted it from @Blackmagic_News on Apr 13, 2026, and the post has 92 likes, 10 reposts, 4 quotes, 2 replies and 13 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Blackmagic Design Fairlight Live a big launch on X?
- It ranks #3620 of the 3,785 launches Gridd tracks, with more views than 4% of them and 9% of the median launch's 119.4K views. Its engagement rate is 1.01%, against a median of 0.58%.
- What would 10.7K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 10.7K views would cost $1K. Gridd guarantees one million views, 94x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/blackmagic-design-fairlight-live, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.