How did Blackmagic Design HyperDeck Shuttle 4K Pro do on X?

Blackmagic Design posted the HyperDeck Shuttle 4K Pro launch from @Blackmagic_News on Apr 4, 2025. The post has 9,321 views, 91 likes, 6 reposts, 2 quotes and 0 replies, an engagement rate of 1.06%. It ranks #3674 of the 3,785 launches Gridd tracks.

Blackmagic Design@Blackmagic_News · 110.9K followersView on X
Introducing HyperDeck Shuttle 4K Pro! A new desktop HyperDeck that’s a perfect clip player for live production. Includes recording to H.264, H.265, ProRes or DNx files, proxies and built in scopes. The optional M.2 media card means it has network storage built in! From $1,495. Learn more at http://bmd.link/MUT7zT
Blackmagic Design HyperDeck Shuttle 4K Pro launch post media
Apr 4, 2025 · 9,321 views
  • 8%the median launch119.4K median views
  • #3674of the launches we trackout of 3,785
  • <0.1xits own following110,937 followers
Views
9.3K
Likes
91
Reposts
6
Quotes
2
Replies
0
Bookmarks
9

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 9.3K views would cost $1K. Gridd guarantees one million views, 107x what this post got, for about $25K.

The post reached about 0.1 views for every follower of @Blackmagic_News.

What launched?

Blackmagic Design launched HyperDeck Shuttle 4K Pro, a desktop clip player for live production that records H.264, H.265, ProRes or DNx files with built-in scopes.

How does it compare with other launches?

Blackmagic Design HyperDeck Shuttle 4K Pro has more views than 3% of the 3,785 launches Gridd tracks: 8% of the median launch's 119.4K views.

  • Blackmagic Design HyperDeck Shuttle 4K Pro9.3K
  • Median tracked launch119.4K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricBlackmagic Design HyperDeck Shuttle 4K ProMedian launch
Views9.3K119.4K
Engagement rate1.06%0.58%
Views per follower<0.11.5
Quote posts220
Saves per 10K views9.715.0

Other Blackmagic Design launches we track: Blackmagic Design DaVinci Resolve 21 (276.1K views), Blackmagic Design Blackmagic PYXIS 6K (152.1K views), Blackmagic Design ProRes RAW support (148.9K views), Blackmagic Design DaVinci Resolve Micro Color Panel (79.2K views), Blackmagic Design DaVinci Resolve 21.1 (68.2K views), Blackmagic Design Ambisonic Microphone (65.7K views). All 45 Blackmagic Design launches, or every hardware launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
Hardware launches207155.4K6%#193
Accounts 100K to 1M followers1,516113.9K8%#1478
Image launch posts89784.9K11%#851
Every launch3,785119.4K8%#3674

What this launch shows

From an account with 110.9K followers, the post reached <0.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 16% as far as usual for its size. It ranks 1478 of 1516 launches from accounts that size.

It drew 2 quote posts, 2.1 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Introducing HyperDeck Shuttle 4K Pro! A new desktop HyperDeck that’s a perfect clip player for live production. Includes recording to H.2…". The post runs 48 words, against a median of 38 for launch posts here, and leads with an image: image launches have a median of 84.9K views, against 130.9K for the rest.

There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.

It went out on a Friday (UTC). Friday launches have a median of 101.1K views; the strongest day is Tuesday at 137.9K.

Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

How many views did Blackmagic Design HyperDeck Shuttle 4K Pro get on X?
9,321 views. Blackmagic Design posted it from @Blackmagic_News on Apr 4, 2025, and the post has 91 likes, 6 reposts, 2 quotes, 0 replies and 9 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Blackmagic Design HyperDeck Shuttle 4K Pro a big launch on X?
It ranks #3674 of the 3,785 launches Gridd tracks, with more views than 3% of them and 8% of the median launch's 119.4K views. Its engagement rate is 1.06%, against a median of 0.58%.
What would 9.3K views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 9.3K views would cost $1K. Gridd guarantees one million views, 107x what this post got, for about $25K.

Source: Gridd launch tracker, gridd.agency/launches/blackmagic-design-hyperdeck-shuttle-4k-pro, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.