How did Blueprint Pet food toxin testing do on X?
Blueprint posted the Pet food toxin testing launch from @bryan_johnson on Jul 1, 2025. The post has 578,882 views, 1,182 likes, 78 reposts, 30 quotes and 101 replies, an engagement rate of 0.24%. It ranks #804 of the 2839 launches Gridd tracks.
Something new and exciting is here Dog and cat food toxin testing + fund your pet's food + if brand claims results, your money comes back + fund more tests Together we can rapidly test all US dog and cat food. Initial results Blueprint Quantified tested 22 mass-market products (12 dog foods, 10 cat foods) from 14 US national brands. Glyphosate + Detected in 21 of 22 products (95%). + 8 products hit the upper detection limit of 1,000 ppm + That’s 118 mg glyphosate in a 118 g serving, equivalent to maximum tolerable exposure for 68 kg human + Lowest non-zero hit: 0.04 ppm (Merrick Chicken & Sweet Potato) Heavy metals + mercury, lead, arsenic, and cadmium were detected in every sample + arsenic: up to 0.238 ppm / 238 ppb (Sheba Seafood Wet Cat Food). 8.9 mcg per 38 g serving + cadmium: up to 0.084 ppm / 83.6 ppb (Royal Canin Medium Adult Dog). + lead: up to 0.343 ppm / 343 ppb (Royal Canin Indoor Adult Cat), 12.9 mcg of lead per 38 g serving (26x California Prop 65’s daily limit (0.5 mcg)) + mercury: up to 0.012 ppm / 11.8 ppb (Sheba Seafood Wet Cat Food) Top heavy metal toxicity: + Wellness CORE+ Original (Dog): 43.4 µg/serving + Nutro Natural Choice Small Breed (Dog): 42.6 µg/serving + Blue Buffalo Homestyle Senior (Dog, wet): 35.6 µg/serving + Royal Canin Size Health Medium Dog: 33.7 µg/serving + Pedigree Small Dog “Grilled Steak & Veg” (Dog): 27.9 µg µg/serving Cleanest product Purina Friskies Surfin’ & Turfin’ (Cat) had non-detectable glyphosate, and the second lowest total heavy metals.
- 3.3xthe median launch175K median views
- #804of the launches we trackout of 2839
- 0.3xits own following2,170,396 followers
- Views
- 578.9K
- Likes
- 1.2K
- Reposts
- 78
- Quotes
- 30
- Replies
- 101
- Bookmarks
- 507
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 578.9K views would cost $58K. Gridd guarantees one million views, 1.7x what this post got, for about $25K.
The post reached about 0.3 views for every follower of @bryan_johnson.
What launched?
Blueprint launched dog and cat food toxin testing where customers fund tests of pet food and get their money back if a brand claims results.
How does it compare with other launches?
Blueprint Pet food toxin testing has more views than 72% of the 2839 launches Gridd tracks: 3.3x the median launch's 175K views.
- Blueprint Pet food toxin testing578.9K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Blueprint Pet food toxin testing | Median launch |
|---|---|---|
| Views | 578.9K | 175K |
| Engagement rate | 0.24% | 0.48% |
| Views per follower | 0.3 | 2.8 |
| Quote posts | 30 | 27 |
| Saves per 10K views | 8.8 | 14.2 |
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 98 | 256.5K | 2.3x | #30 |
| Accounts over 1M followers | 224 | 2.2M | 26% | #154 |
| Image launch posts | 620 | 143.1K | 4.0x | #154 |
| Every launch | 2,839 | 175K | 3.3x | #804 |
What this launch shows
From an account with 2.2M followers, the post reached 0.3 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 49% as far as usual for its size. It ranks 154 of 224 launches from accounts that size.
It drew 30 quote posts, 0.5 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Something new and exciting is here". The post runs 269 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Blueprint Pet food toxin testing get on X?
- 578,882 views. Blueprint posted it from @bryan_johnson on Jul 1, 2025, and the post has 1,182 likes, 78 reposts, 30 quotes, 101 replies and 507 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Blueprint Pet food toxin testing a big launch on X?
- It ranks #804 of the 2839 launches Gridd tracks, with more views than 72% of them and 3.3x the median launch's 175K views. Its engagement rate is 0.24%, against a median of 0.48%.
- What would 578.9K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 578.9K views would cost $58K. Gridd guarantees one million views, 1.7x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/blueprint-pet-food-toxin-testing, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.