How did Craft update do on X?
Craft posted the Craft update launch from @craftdocsapp on Sep 16, 2025. The post has 97,575 views, 148 likes, 6 reposts, 0 quotes and 4 replies, an engagement rate of 0.16%. It ranks #1751 of the 2839 launches Gridd tracks.
Say hello to Liquid Glass, on-device AI, upgraded Tasks, smarter Collections and more. All in one update.
- 56%the median launch175K median views
- #1751of the launches we trackout of 2839
- 2.8xits own following34,556 followers
- Views
- 97.6K
- Likes
- 148
- Reposts
- 6
- Quotes
- 0
- Replies
- 4
- Bookmarks
- 29
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 97.6K views would cost $10K. Gridd guarantees one million views, 10x what this post got, for about $25K.
The post reached about 2.8 views for every follower of @craftdocsapp.
What launched?
Craft released an update with Liquid Glass, on-device AI, upgraded Tasks and smarter Collections.
How does it compare with other launches?
Craft update has more views than 38% of the 2839 launches Gridd tracks: 56% of the median launch's 175K views.
- Craft update97.6K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Craft update | Median launch |
|---|---|---|
| Views | 97.6K | 175K |
| Engagement rate | 0.16% | 0.48% |
| Views per follower | 2.8 | 2.8 |
| Quote posts | 0 | 27 |
| Saves per 10K views | 3.0 | 14.2 |
Other Craft launches we track: Craft Tags and Web Clipper (415.9K views) and Craft v3.4 (20.1K views). All 3 Craft launches, or every productivity launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Productivity launches | 179 | 80.7K | 1.2x | #79 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 98% | #574 |
| Video launch posts | 1,940 | 192.5K | 51% | #1240 |
| Every launch | 2,839 | 175K | 56% | #1751 |
What this launch shows
From an account with 34.6K followers, the post reached 2.8 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 92% as far as usual for its size. It ranks 574 of 1135 launches from accounts that size.
It drew 0 quote posts, 0.0 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Say hello to Liquid Glass, on-device AI, upgraded Tasks, smarter Collections and more. All in one update.". The post runs 17 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Craft?
- In its own words on X: "Your ideas. Your style. Apple’s Mac App of the Year." Craft posted the Craft update launch from @craftdocsapp on Sep 16, 2025.
- How many views did Craft update get on X?
- 97,575 views. Craft posted it from @craftdocsapp on Sep 16, 2025, and the post has 148 likes, 6 reposts, 0 quotes, 4 replies and 29 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Craft update a big launch on X?
- It ranks #1751 of the 2839 launches Gridd tracks, with more views than 38% of them and 56% of the median launch's 175K views. Its engagement rate is 0.16%, against a median of 0.48%.
- What would 97.6K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 97.6K views would cost $10K. Gridd guarantees one million views, 10x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/craft-update, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.