How did Deepgram Aura-2 do on X?
Deepgram posted the Aura-2 launch from @DeepgramAI on Apr 15, 2025. The post has 183,878 views, 337 likes, 122 reposts, 3 quotes and 43 replies, an engagement rate of 0.27%. It ranks #1402 of the 2839 launches Gridd tracks.
The world’s first enterprise text to speech is here. Aura-2 is now available! It delivers: ✅ 40+ natural, expressive voices ✅ Superior pronunciation of industry terms ✅ Sub-200ms latency for real-time apps Put it to the test: https://dpgr.am/tryaura2 Dive deeper in 🧵...
- 1.1xthe median launch175K median views
- #1402of the launches we trackout of 2839
- 16xits own following11,659 followers
- Views
- 183.9K
- Likes
- 337
- Reposts
- 122
- Quotes
- 3
- Replies
- 43
- Bookmarks
- 64
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 183.9K views would cost $18K. Gridd guarantees one million views, 5.4x what this post got, for about $25K.
The post reached about 16 views for every follower of @DeepgramAI.
What launched?
Deepgram launched Aura-2, an enterprise text-to-speech model with 40-plus voices and sub-200ms latency for real-time apps.
How does it compare with other launches?
Deepgram Aura-2 has more views than 51% of the 2839 launches Gridd tracks: 1.1x the median launch's 175K views.
- Deepgram Aura-2183.9K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Deepgram Aura-2 | Median launch |
|---|---|---|
| Views | 183.9K | 175K |
| Engagement rate | 0.27% | 0.48% |
| Views per follower | 16 | 2.8 |
| Quote posts | 3 | 27 |
| Saves per 10K views | 3.5 | 14.2 |
Other Deepgram launches we track: Deepgram Flux Multilingual (16K views) and Deepgram Flux TTS (12.2K views). All 3 Deepgram launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 70% | #832 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 1.8x | #428 |
| Image launch posts | 620 | 143.1K | 1.3x | #289 |
| Every launch | 2,839 | 175K | 1.1x | #1402 |
What this launch shows
From an account with 11.7K followers, the post reached 16 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 5.1 times further than usual for its size. It ranks 428 of 1135 launches from accounts that size.
It drew 3 quote posts, 0.2 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "The world’s first enterprise text to speech is here. Aura-2 is now available!". The post runs 41 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Deepgram?
- In its own words on X: "Making voice AI conversations actually conversational (with STT, TTS, agents, models, and all that)" Deepgram posted the Aura-2 launch from @DeepgramAI on Apr 15, 2025.
- How many views did Deepgram Aura-2 get on X?
- 183,878 views. Deepgram posted it from @DeepgramAI on Apr 15, 2025, and the post has 337 likes, 122 reposts, 3 quotes, 43 replies and 64 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Deepgram Aura-2 a big launch on X?
- It ranks #1402 of the 2839 launches Gridd tracks, with more views than 51% of them and 1.1x the median launch's 175K views. Its engagement rate is 0.27%, against a median of 0.48%.
- What would 183.9K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 183.9K views would cost $18K. Gridd guarantees one million views, 5.4x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/deepgram-aura-2, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.