How did DoorDash Air do on X?
DoorDash posted the DoorDash Air launch from @DoorDash on Sep 30, 2026. The post has 358,462 views, 722 likes, 54 reposts, 43 quotes and 106 replies, an engagement rate of 0.26%. It ranks #1028 of the 2839 launches Gridd tracks.
Today, we’re announcing major updates across DoorDash. Here’s what’s new: 🚁 DoorDash Air’s drone deliveries will first take flight with partners like @ChipotleTweets and @Popeyes 💬 Skip the app and just text to order 🛍️ Shop iconic brands like @Macys, @Anthropologie, and @thenorthface, plus easy returns right from your doorstep 🏪 DashOS helps restaurants get to know their guests and keep them coming back 💡 DashBuddy, an AI assistant built for Dashers 💼 Connect DoorDash to your favorite AI tools for easy office ordering
- 2.0xthe median launch175K median views
- #1028of the launches we trackout of 2839
- 1.4xits own following258,394 followers
- Views
- 358.5K
- Likes
- 722
- Reposts
- 54
- Quotes
- 43
- Replies
- 106
- Bookmarks
- 140
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 358.5K views would cost $36K. Gridd guarantees one million views, 2.8x what this post got, for about $25K.
The post reached about 1.4 views for every follower of @DoorDash.
What launched?
DoorDash announced updates including DoorDash Air drone deliveries, text-to-order, brand shopping with easy returns and DashOS for restaurants.
How does it compare with other launches?
DoorDash Air has more views than 64% of the 2839 launches Gridd tracks: 2.0x the median launch's 175K views.
- DoorDash Air358.5K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | DoorDash Air | Median launch |
|---|---|---|
| Views | 358.5K | 175K |
| Engagement rate | 0.26% | 0.48% |
| Views per follower | 1.4 | 2.8 |
| Quote posts | 43 | 27 |
| Saves per 10K views | 3.9 | 14.2 |
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 98 | 256.5K | 1.4x | #39 |
| Accounts 100K to 1M followers | 909 | 252.6K | 1.4x | #360 |
| Text-only launch posts | 279 | 122.7K | 2.9x | #79 |
| Every launch | 2,839 | 175K | 2.0x | #1028 |
What this launch shows
From an account with 258.4K followers, the post reached 1.4 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 1.4 times further than usual for its size. It ranks 360 of 909 launches from accounts that size.
It drew 43 quote posts, 1.2 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Today, we’re announcing major updates across DoorDash. Here’s what’s new:". The post runs 84 words, against a median of 39 for launch posts here, and leads with no media: text-only launches have a median of 122.7K views, against 183.4K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is DoorDash?
- In its own words on X: "your back’s not big, it’s beautiful. 🫶" DoorDash posted the DoorDash Air launch from @DoorDash on Sep 30, 2026.
- How many views did DoorDash Air get on X?
- 358,462 views. DoorDash posted it from @DoorDash on Sep 30, 2026, and the post has 722 likes, 54 reposts, 43 quotes, 106 replies and 140 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was DoorDash Air a big launch on X?
- It ranks #1028 of the 2839 launches Gridd tracks, with more views than 64% of them and 2.0x the median launch's 175K views. Its engagement rate is 0.26%, against a median of 0.48%.
- What would 358.5K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 358.5K views would cost $36K. Gridd guarantees one million views, 2.8x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/doordash-air, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.