How did DoorDash Dot do on X?
DoorDash posted the Dot launch from @DoorDash on Sep 30, 2025. The post has 302,142 views, 240 likes, 38 reposts, 60 quotes and 40 replies, an engagement rate of 0.13%. It ranks #1172 of the 2,981 launches Gridd tracks.
Introducing Dot, your local delivery robot!
- 1.7xthe median launch177.5K median views
- #1172of the launches we trackout of 2,981
- 1.2xits own following258,400 followers
- Views
- 302.1K
- Likes
- 240
- Reposts
- 38
- Quotes
- 60
- Replies
- 40
- Bookmarks
- 49
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 302.1K views would cost $30K. Gridd guarantees one million views, 3.3x what this post got, for about $25K.
The post reached about 1.2 views for every follower of @DoorDash.
What launched?
DoorDash introduced Dot, its new local delivery robot, and announced it as a robot for local deliveries.
How does it compare with other launches?
DoorDash Dot has more views than 61% of the 2,981 launches Gridd tracks: 1.7x the median launch's 177.5K views.
- DoorDash Dot302.1K
- Median tracked launch177.5K
- #1: xAI Voice Cloning204M
| Metric | DoorDash Dot | Median launch |
|---|---|---|
| Views | 302.1K | 177.5K |
| Engagement rate | 0.13% | 0.48% |
| Views per follower | 1.2 | 2.6 |
| Quote posts | 60 | 27 |
| Saves per 10K views | 1.6 | 13.7 |
Other DoorDash launches we track: DoorDash Air (358.5K views). All 2 DoorDash launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 140 | 356.8K | 85% | #74 |
| Accounts 100K to 1M followers | 973 | 241.4K | 1.3x | #417 |
| Video launch posts | 2,021 | 192K | 1.6x | #826 |
| Every launch | 2,981 | 177.5K | 1.7x | #1172 |
What this launch shows
From an account with 258.4K followers, the post reached 1.2 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.9 times their following, so this one went about 1.2 times further than usual for its size. It ranks 417 of 973 launches from accounts that size.
It drew 60 quote posts, 2.0 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Dot, your local delivery robot!". The post runs 6 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192K views, against 142.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 187.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 197.9K views, the strongest day in the tracker.
Every comparison is against the 2,981 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is DoorDash?
- In its own words on X: "your back’s not big, it’s beautiful. 🫶" DoorDash posted the Dot launch from @DoorDash on Sep 30, 2025.
- How many views did DoorDash Dot get on X?
- 302,142 views. DoorDash posted it from @DoorDash on Sep 30, 2025, and the post has 240 likes, 38 reposts, 60 quotes, 40 replies and 49 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was DoorDash Dot a big launch on X?
- It ranks #1172 of the 2,981 launches Gridd tracks, with more views than 61% of them and 1.7x the median launch's 177.5K views. Its engagement rate is 0.13%, against a median of 0.48%.
- What would 302.1K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 302.1K views would cost $30K. Gridd guarantees one million views, 3.3x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/doordash-dot, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.