How did Duolingo Chess lessons do on X?
Duolingo posted the Chess lessons launch from @duolingo on Jun 10, 2025. The post has 242,951 views, 1,302 likes, 140 reposts, 41 quotes and 72 replies, an engagement rate of 0.64%. It ranks #1317 of the 2,981 launches Gridd tracks.
Rook-ies welcome!♟️ Chess lessons are here on iOS! #duolingo
- 1.4xthe median launch177.5K median views
- #1317of the launches we trackout of 2,981
- 0.2xits own following1,049,357 followers
- Views
- 243K
- Likes
- 1.3K
- Reposts
- 140
- Quotes
- 41
- Replies
- 72
- Bookmarks
- 96
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 243K views would cost $24K. Gridd guarantees one million views, 4.1x what this post got, for about $25K.
The post reached about 0.2 views for every follower of @duolingo.
What launched?
Duolingo launched chess lessons on iOS, bringing chess lessons to the Duolingo app for learners on Apple devices.
How does it compare with other launches?
Duolingo Chess lessons has more views than 56% of the 2,981 launches Gridd tracks: 1.4x the median launch's 177.5K views.
- Duolingo Chess lessons243K
- Median tracked launch177.5K
- #1: xAI Voice Cloning204M
| Metric | Duolingo Chess lessons | Median launch |
|---|---|---|
| Views | 243K | 177.5K |
| Engagement rate | 0.64% | 0.48% |
| Views per follower | 0.2 | 2.6 |
| Quote posts | 41 | 27 |
| Saves per 10K views | 4.0 | 13.7 |
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 107 | 243K | 1.0x | #54 |
| Accounts over 1M followers | 283 | 1.8M | 13% | #230 |
| Video launch posts | 2,021 | 192K | 1.3x | #923 |
| Every launch | 2,981 | 177.5K | 1.4x | #1317 |
What this launch shows
From an account with 1M followers, the post reached 0.2 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 46% as far as usual for its size. It ranks 230 of 283 launches from accounts that size.
It drew 41 quote posts, 1.7 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Rook-ies welcome!♟️ Chess lessons are here on iOS! #duolingo". The post runs 9 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192K views, against 142.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 187.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 197.9K views, the strongest day in the tracker.
Every comparison is against the 2,981 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Duolingo?
- In its own words on X: "educated girl autumn 🎃🦉" Duolingo posted the Chess lessons launch from @duolingo on Jun 10, 2025.
- How many views did Duolingo Chess lessons get on X?
- 242,951 views. Duolingo posted it from @duolingo on Jun 10, 2025, and the post has 1,302 likes, 140 reposts, 41 quotes, 72 replies and 96 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Duolingo Chess lessons a big launch on X?
- It ranks #1317 of the 2,981 launches Gridd tracks, with more views than 56% of them and 1.4x the median launch's 177.5K views. Its engagement rate is 0.64%, against a median of 0.48%.
- What would 243K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 243K views would cost $24K. Gridd guarantees one million views, 4.1x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/duolingo-chess-lessons, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.