How did Figma Motion do on X?
Figma posted the Figma Motion launch from @figma on Jun 24, 2026. The post has 6,740,233 views, 23,661 likes, 2,831 reposts, 2,534 quotes and 845 replies, an engagement rate of 0.44%. It ranks #133 of the 2839 launches Gridd tracks.
FIGMA MOTION IS HERE FIGMA MOTION IS HERE FIGMA MOTION IS HERE Live from Config 2026
- 39xthe median launch175K median views
- #133of the launches we trackout of 2839
- 12xits own following580,280 followers
- Views
- 6.7M
- Likes
- 23.7K
- Reposts
- 2.8K
- Quotes
- 2.5K
- Replies
- 845
- Bookmarks
- 8.1K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 6.7M views would cost $674K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $169K.
The post reached about 12 views for every follower of @figma.
What launched?
Figma launched Figma Motion, announced live from the Config 2026 stage as its new motion design product for creators.
How does it compare with other launches?
Figma Motion has more views than 95% of the 2839 launches Gridd tracks: 39x the median launch's 175K views.
- Figma Motion6.7M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Figma Motion | Median launch |
|---|---|---|
| Views | 6.7M | 175K |
| Engagement rate | 0.44% | 0.48% |
| Views per follower | 12 | 2.8 |
| Quote posts | 2.5K | 27 |
| Saves per 10K views | 12.0 | 14.2 |
Other Figma launches we track: Figma Specs (6.2M views), Figma Sites (1.4M views), Figma FigJam in Claude (331.3K views), Figma Connectors (181.9K views), Codex to Figma (180.7K views), Figma 3D transforms (120.2K views). All 11 Figma launches, or every design launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Design launches | 108 | 148.2K | 45x | #3 |
| Accounts 100K to 1M followers | 909 | 252.6K | 27x | #35 |
| Video launch posts | 1,940 | 192.5K | 35x | #99 |
| Every launch | 2,839 | 175K | 39x | #133 |
What this launch shows
From an account with 580.3K followers, the post reached 12 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 12 times further than usual for its size. It ranks 35 of 909 launches from accounts that size.
It drew 2,534 quote posts, 3.8 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "FIGMA MOTION IS HERE". The post runs 16 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Figma?
- In its own words on X: "Everything is better in 3D (transforms)" Figma posted the Figma Motion launch from @figma on Jun 24, 2026.
- How many views did Figma Motion get on X?
- 6,740,233 views. Figma posted it from @figma on Jun 24, 2026, and the post has 23,661 likes, 2,831 reposts, 2,534 quotes, 845 replies and 8,109 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Figma Motion a big launch on X?
- It ranks #133 of the 2839 launches Gridd tracks, with more views than 95% of them and 39x the median launch's 175K views. Its engagement rate is 0.44%, against a median of 0.48%.
- What would 6.7M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 6.7M views would cost $674K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $169K.
Source: Gridd launch tracker, gridd.agency/launches/figma-motion, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.