How did Figma Sites do on X?
Figma posted the Figma Sites launch from @figma on May 7, 2025. The post has 1,404,413 views, 8,337 likes, 1,253 reposts, 1,128 quotes and 295 replies, an engagement rate of 0.78%. It ranks #463 of the 2839 launches Gridd tracks.
Introducing Figma Sites Take your designs straight to the web. With code and AI coming soon. Source: us #Config2025
- 8.0xthe median launch175K median views
- #463of the launches we trackout of 2839
- 2.4xits own following580,268 followers
- Views
- 1.4M
- Likes
- 8.3K
- Reposts
- 1.3K
- Quotes
- 1.1K
- Replies
- 295
- Bookmarks
- 2.5K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.4M views would cost $140K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $35K.
The post reached about 2.4 views for every follower of @figma.
What launched?
Figma launched Figma Sites, letting designers take their designs straight to the web.
How does it compare with other launches?
Figma Sites has more views than 84% of the 2839 launches Gridd tracks: 8.0x the median launch's 175K views.
- Figma Sites1.4M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Figma Sites | Median launch |
|---|---|---|
| Views | 1.4M | 175K |
| Engagement rate | 0.78% | 0.48% |
| Views per follower | 2.4 | 2.8 |
| Quote posts | 1.1K | 27 |
| Saves per 10K views | 17.9 | 14.2 |
Other Figma launches we track: Figma Motion (6.7M views), Figma Specs (6.2M views), Figma FigJam in Claude (331.3K views), Figma Connectors (181.9K views), Codex to Figma (180.7K views), Figma 3D transforms (115.8K views). All 11 Figma launches, or every design launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Design launches | 108 | 148.2K | 9.5x | #21 |
| Accounts 100K to 1M followers | 909 | 252.6K | 5.6x | #147 |
| Video launch posts | 1,940 | 192.5K | 7.3x | #344 |
| Every launch | 2,839 | 175K | 8.0x | #463 |
What this launch shows
From an account with 580.3K followers, the post reached 2.4 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 2.5 times further than usual for its size. It ranks 147 of 909 launches from accounts that size.
It drew 1,128 quote posts, 8.0 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Figma Sites". The post runs 19 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Figma?
- In its own words on X: "Everything is better in 3D (transforms)" Figma posted the Figma Sites launch from @figma on May 7, 2025.
- How many views did Figma Sites get on X?
- 1,404,413 views. Figma posted it from @figma on May 7, 2025, and the post has 8,337 likes, 1,253 reposts, 1,128 quotes, 295 replies and 2,519 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Figma Sites a big launch on X?
- It ranks #463 of the 2839 launches Gridd tracks, with more views than 84% of them and 8.0x the median launch's 175K views. Its engagement rate is 0.78%, against a median of 0.48%.
- What would 1.4M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.4M views would cost $140K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $35K.
Source: Gridd launch tracker, gridd.agency/launches/figma-sites, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.