In its own words on X: "The world's leading AI avatar company. Avatars that look, sound, and move just like you. Powered by Avatar V — the most realistic human AI model." HeyGen posted the frame.md launch from @HeyGen on Jun 3, 2026.

How many views did HeyGen frame.md get on X?

1,118,253 views. HeyGen posted it from @HeyGen on Jun 3, 2026, and the post has 1,217 likes, 220 reposts, 142 quotes, 134 replies and 1,373 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.

Was HeyGen frame.md a big launch on X?

It ranks #546 of the 2839 launches Gridd tracks, with more views than 81% of them and 6.4x the median launch's 175K views. Its engagement rate is 0.15%, against a median of 0.48%.

How did HeyGen frame.md do on X?

HeyGen posted the frame.md launch from @HeyGen on Jun 3, 2026. The post has 1,118,253 views, 1,217 likes, 220 reposts, 142 quotes and 134 replies, an engagement rate of 0.15%. It ranks #546 of the 2839 launches Gridd tracks.

HeyGen@HeyGen · 116K followersView on X

Introducing frame.md, a spec built for videos & motion design.md kept your brand consistent across screens but when applied to videos, agents translated it back into webpages and decks frame.md teaches your agents how to make branded video turn your design.md into frame.md ↓

Jun 3, 2026 · 1,118,253 views

6.4xthe median launch175K median views
#546of the launches we trackout of 2839
9.6xits own following116,046 followers

Views: 1.1M
Likes: 1.2K
Reposts: 220
Quotes: 142
Replies: 134
Bookmarks: 1.4K

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.1M views would cost $112K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $28K.

The post reached about 9.6 views for every follower of @HeyGen.

What launched?

HeyGen introduced frame.md, a spec that teaches agents how to make branded videos and motion design.

How does it compare with other launches?

HeyGen frame.md has more views than 81% of the 2839 launches Gridd tracks: 6.4x the median launch's 175K views.

HeyGen frame.md1.1M
Median tracked launch175K
#1: xAI Voice Cloning204M

Views on the launch post, read from X on Nov 14, 2026.

Metric	HeyGen frame.md	Median launch
Views	1.1M	175K
Engagement rate	0.15%	0.48%
Views per follower	9.6	2.8
Quote posts	142	27
Saves per 10K views	12.3	14.2

Other HeyGen launches we track: HeyGen for Real Estate (2.7M views), HeyGen Video Podcast (2.7M views), HeyGen Video (1.7M views), HeyGen HyperFrames skills (1.6M views), HeyGen Companion mode (969.6K views) and HeyGen Cinematic Avatar API (630.9K views). All 7 HeyGen launches, or every ai launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared with	Launches	Median views	This one	Rank
AI launches	1,462	263K	4.3x	#344
Accounts 100K to 1M followers	909	252.6K	4.4x	#177
Video launch posts	1,940	192.5K	5.8x	#403
Every launch	2,839	175K	6.4x	#546

What this launch shows

From an account with 116K followers, the post reached 9.6 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 9.9 times further than usual for its size. It ranks 177 of 909 launches from accounts that size.

It drew 142 quote posts, 1.3 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Introducing frame.md, a spec built for videos & motion". The post runs 44 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.

There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.

It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

What is HeyGen?: In its own words on X: "The world's leading AI avatar company. Avatars that look, sound, and move just like you. Powered by Avatar V — the most realistic human AI model." HeyGen posted the frame.md launch from @HeyGen on Jun 3, 2026.
How many views did HeyGen frame.md get on X?: 1,118,253 views. HeyGen posted it from @HeyGen on Jun 3, 2026, and the post has 1,217 likes, 220 reposts, 142 quotes, 134 replies and 1,373 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was HeyGen frame.md a big launch on X?: It ranks #546 of the 2839 launches Gridd tracks, with more views than 81% of them and 6.4x the median launch's 175K views. Its engagement rate is 0.15%, against a median of 0.48%.
What would 1.1M views on X cost to buy?: At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.1M views would cost $112K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $28K.

Source: Gridd launch tracker, gridd.agency/launches/heygen-frame-md, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.