How did HeyGen Video do on X?

HeyGen posted the HeyGen Video launch from @HeyGen on Sep 30, 2026. The post has 1,690,226 views, 2,467 likes, 500 reposts, 342 quotes and 689 replies, an engagement rate of 0.24%. It ranks #401 of the 2839 launches Gridd tracks.

HeyGen@HeyGen · 116K followersView on X
We're releasing HeyGen Video, built for businesses that need production-quality video without production-level costs. Pricing starts at $0.01/s through October (50% off) Built on @Minimax_AI H3, post-trained by HeyGen. Learn more: https://developers.heygen.com/heygen-video-1.0-catalog
Sep 30, 2026 · 1,690,226 views
  • 9.7xthe median launch175K median views
  • #401of the launches we trackout of 2839
  • 15xits own following116,047 followers
Views
1.7M
Likes
2.5K
Reposts
500
Quotes
342
Replies
689
Bookmarks
3.2K

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.7M views would cost $169K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $42K.

The post reached about 15 views for every follower of @HeyGen.

What launched?

HeyGen launched HeyGen Video, a model built on MiniMax H3 for businesses, with pricing starting at $0.01 per second through October.

How does it compare with other launches?

HeyGen Video has more views than 86% of the 2839 launches Gridd tracks: 9.7x the median launch's 175K views.

  • HeyGen Video1.7M
  • Median tracked launch175K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricHeyGen VideoMedian launch
Views1.7M175K
Engagement rate0.24%0.48%
Views per follower152.8
Quote posts34227
Saves per 10K views18.814.2

Other HeyGen launches we track: HeyGen for Real Estate (2.7M views), HeyGen Video Podcast (2.7M views), HeyGen HyperFrames skills (1.6M views), HeyGen frame.md (1.1M views), HeyGen Companion mode (969.6K views) and HeyGen Cinematic Avatar API (630.9K views). All 7 HeyGen launches, or every ai launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
AI launches1,462263K6.4x#249
Accounts 100K to 1M followers909252.6K6.7x#123
Video launch posts1,940192.5K8.8x#302
Every launch2,839175K9.7x#401

What this launch shows

From an account with 116K followers, the post reached 15 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 15 times further than usual for its size. It ranks 123 of 909 launches from accounts that size.

It drew 342 quote posts, 2.0 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "We're releasing HeyGen Video, built for businesses that need production-quality video without production-level costs.". The post runs 31 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.

There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.

It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

What is HeyGen?
In its own words on X: "The world's leading AI avatar company. Avatars that look, sound, and move just like you. Powered by Avatar V — the most realistic human AI model." HeyGen posted the HeyGen Video launch from @HeyGen on Sep 30, 2026.
How many views did HeyGen Video get on X?
1,690,226 views. HeyGen posted it from @HeyGen on Sep 30, 2026, and the post has 2,467 likes, 500 reposts, 342 quotes, 689 replies and 3,185 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was HeyGen Video a big launch on X?
It ranks #401 of the 2839 launches Gridd tracks, with more views than 86% of them and 9.7x the median launch's 175K views. Its engagement rate is 0.24%, against a median of 0.48%.
What would 1.7M views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.7M views would cost $169K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $42K.

Source: Gridd launch tracker, gridd.agency/launches/heygen-video, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.