How did Inception Mercury 2.5 do on X?
Inception posted the Mercury 2.5 launch from @_inception_ai on Sep 8, 2026. The post has 72,444 views, 771 likes, 77 reposts, 40 quotes and 62 replies, an engagement rate of 1.31%. It ranks #1922 of the 2839 launches Gridd tracks.
Today, we’re introducing Mercury 2.5, the most capable diffusion LLM on the market. It offers a 40% jump in intelligence over Mercury 2, and runs over 1,100 tokens/sec on widely-available @NVIDIAAI GPUs. It’s available today on our API, @OpenRouter, and @Baseten. Contact us to evaluate Mercury 2.5 for production: http://inceptionlabs.ai/models
- 41%the median launch175K median views
- #1922of the launches we trackout of 2839
- 3.5xits own following20,919 followers
- Views
- 72.4K
- Likes
- 771
- Reposts
- 77
- Quotes
- 40
- Replies
- 62
- Bookmarks
- 265
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 72.4K views would cost $7K. Gridd guarantees one million views, 14x what this post got, for about $25K.
The post reached about 3.5 views for every follower of @_inception_ai.
What launched?
Inception launched Mercury 2.5, a diffusion LLM with a 40% intelligence gain over Mercury 2, available through its API, OpenRouter and Baseten.
How does it compare with other launches?
Inception Mercury 2.5 has more views than 32% of the 2839 launches Gridd tracks: 41% of the median launch's 175K views.
- Inception Mercury 2.572.4K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Inception Mercury 2.5 | Median launch |
|---|---|---|
| Views | 72.4K | 175K |
| Engagement rate | 1.31% | 0.48% |
| Views per follower | 3.5 | 2.8 |
| Quote posts | 40 | 27 |
| Saves per 10K views | 36.6 | 14.2 |
Other Inception launches we track: Inception Mercury 2 (198.1K views), Inception Mercury 3 (73.4K views), Inception Mercury Voice (58.3K views), Inception Mercury Edit 2 (48.7K views), Inception Mercury 2.5 Preview (22.1K views) and Inception Mercury Decide (20.4K views). All 7 Inception launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 28% | #1105 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 73% | #642 |
| Video launch posts | 1,940 | 192.5K | 38% | #1361 |
| Every launch | 2,839 | 175K | 41% | #1922 |
What this launch shows
From an account with 20.9K followers, the post reached 3.5 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 1.1 times further than usual for its size. It ranks 642 of 1135 launches from accounts that size.
It drew 40 quote posts, 5.5 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Today, we’re introducing Mercury 2.5, the most capable diffusion LLM on the market.". The post runs 49 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Inception?
- In its own words on X: "Pioneering a new generation of LLMs." Inception posted the Mercury 2.5 launch from @_inception_ai on Sep 8, 2026.
- How many views did Inception Mercury 2.5 get on X?
- 72,444 views. Inception posted it from @_inception_ai on Sep 8, 2026, and the post has 771 likes, 77 reposts, 40 quotes, 62 replies and 265 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Inception Mercury 2.5 a big launch on X?
- It ranks #1922 of the 2839 launches Gridd tracks, with more views than 32% of them and 41% of the median launch's 175K views. Its engagement rate is 1.31%, against a median of 0.48%.
- What would 72.4K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 72.4K views would cost $7K. Gridd guarantees one million views, 14x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/inception-mercury-2-5, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.