How did Inception Mercury 2.5 Preview do on X?
Inception posted the Mercury 2.5 Preview launch from @_inception_ai on Sep 1, 2026. The post has 22,062 views, 220 likes, 25 reposts, 5 quotes and 16 replies, an engagement rate of 1.21%. It ranks #2572 of the 2839 launches Gridd tracks.
Mercury 2.5 Preview is live exclusively on OpenRouter. 80% off pricing through 9/7 🚀
- 13%the median launch175K median views
- #2572of the launches we trackout of 2839
- 1.1xits own following20,919 followers
- Views
- 22.1K
- Likes
- 220
- Reposts
- 25
- Quotes
- 5
- Replies
- 16
- Bookmarks
- 43
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 22.1K views would cost $2K. Gridd guarantees one million views, 45x what this post got, for about $25K.
The post reached about 1.1 views for every follower of @_inception_ai.
What launched?
Inception launched Mercury 2.5 Preview, a preview of its Mercury model, available exclusively on OpenRouter with 80% off pricing through September 7.
How does it compare with other launches?
Inception Mercury 2.5 Preview has more views than 9% of the 2839 launches Gridd tracks: 13% of the median launch's 175K views.
- Inception Mercury 2.5 Preview22.1K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Inception Mercury 2.5 Preview | Median launch |
|---|---|---|
| Views | 22.1K | 175K |
| Engagement rate | 1.21% | 0.48% |
| Views per follower | 1.1 | 2.8 |
| Quote posts | 5 | 27 |
| Saves per 10K views | 19.5 | 14.2 |
Other Inception launches we track: Inception Mercury 2 (198.1K views), Inception Mercury 3 (73.4K views), Inception Mercury 2.5 (72.4K views), Inception Mercury Voice (58.3K views), Inception Mercury Edit 2 (48.7K views) and Inception Mercury Decide (20.4K views). All 7 Inception launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 8% | #1384 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 22% | #968 |
| Text-only launch posts | 279 | 122.7K | 18% | #241 |
| Every launch | 2,839 | 175K | 13% | #2572 |
What this launch shows
From an account with 20.9K followers, the post reached 1.1 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 34% as far as usual for its size. It ranks 968 of 1135 launches from accounts that size.
It drew 5 quote posts, 2.3 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Mercury 2.5 Preview is live exclusively on OpenRouter.". The post runs 14 words, against a median of 39 for launch posts here, and leads with no media: text-only launches have a median of 122.7K views, against 183.4K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Inception?
- In its own words on X: "Pioneering a new generation of LLMs." Inception posted the Mercury 2.5 Preview launch from @_inception_ai on Sep 1, 2026.
- How many views did Inception Mercury 2.5 Preview get on X?
- 22,062 views. Inception posted it from @_inception_ai on Sep 1, 2026, and the post has 220 likes, 25 reposts, 5 quotes, 16 replies and 43 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Inception Mercury 2.5 Preview a big launch on X?
- It ranks #2572 of the 2839 launches Gridd tracks, with more views than 9% of them and 13% of the median launch's 175K views. Its engagement rate is 1.21%, against a median of 0.48%.
- What would 22.1K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 22.1K views would cost $2K. Gridd guarantees one million views, 45x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/inception-mercury-2-5-preview, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.