How did Kraken Card do on X?

Kraken posted the Kraken Card launch from @krakenfx on Jul 13, 2026. The post has 117,600 views, 648 likes, 76 reposts, 15 quotes and 115 replies, an engagement rate of 0.73%. It ranks #1634 of the 2839 launches Gridd tracks.

Kraken@krakenfx · 1.7M followersView on X
Kraken Card is here. Built with @Mastercard. For you to spend what you trade. Up to 2% cashback in BTC or cash. Zero fees. 600+ currencies. Get your Kraken Card: https://app.kraken.com/JDNW/card Geo restrictions apply.
Jul 13, 2026 · 117,600 views
  • 67%the median launch175K median views
  • #1634of the launches we trackout of 2839
  • <0.1xits own following1,745,771 followers
Views
117.6K
Likes
648
Reposts
76
Quotes
15
Replies
115
Bookmarks
131

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 117.6K views would cost $12K. Gridd guarantees one million views, 8.5x what this post got, for about $25K.

The post reached about 0.1 views for every follower of @krakenfx.

What launched?

Kraken launched the Kraken Card, built with Mastercard, offering up to 2 percent cashback, zero fees and 600-plus currencies.

How does it compare with other launches?

Kraken Card has more views than 42% of the 2839 launches Gridd tracks: 67% of the median launch's 175K views.

  • Kraken Card117.6K
  • Median tracked launch175K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricKraken CardMedian launch
Views117.6K175K
Engagement rate0.73%0.48%
Views per follower<0.12.8
Quote posts1527
Saves per 10K views11.114.2

Other Kraken launches we track: Kraken kHYPE (205.9K views) and Kraken US stocks for EEA users (51.2K views). All 3 Kraken launches, or every fintech launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
Fintech launches140109.7K1.1x#67
Accounts over 1M followers2242.2M5%#207
Video launch posts1,940192.5K61%#1157
Every launch2,839175K67%#1634

What this launch shows

From an account with 1.7M followers, the post reached <0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 12% as far as usual for its size. It ranks 207 of 224 launches from accounts that size.

It drew 15 quote posts, 1.3 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Kraken Card is here.". The post runs 33 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.

There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.

It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

What is Kraken?
In its own words on X: "Kraken by @Payward. Own the power of your money. Crypto, stocks, futures & more. Since 2011. Need help? @krakensupport" Kraken posted the Kraken Card launch from @krakenfx on Jul 13, 2026.
How many views did Kraken Card get on X?
117,600 views. Kraken posted it from @krakenfx on Jul 13, 2026, and the post has 648 likes, 76 reposts, 15 quotes, 115 replies and 131 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Kraken Card a big launch on X?
It ranks #1634 of the 2839 launches Gridd tracks, with more views than 42% of them and 67% of the median launch's 175K views. Its engagement rate is 0.73%, against a median of 0.48%.
What would 117.6K views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 117.6K views would cost $12K. Gridd guarantees one million views, 8.5x what this post got, for about $25K.

Source: Gridd launch tracker, gridd.agency/launches/kraken-card, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.