How did Mercury Books do on X?
Mercury posted the Mercury Books launch from @mercury on Sep 16, 2026. The post has 60,338 views, 253 likes, 20 reposts, 11 quotes and 31 replies, an engagement rate of 0.52%. It ranks #2044 of the 2839 launches Gridd tracks.
Close your books without opening another tab: Mercury Books is live. Intelligent accounting built directly into your Mercury account — faster closes, real-time reports, and a clear read on your business as you build it. https://mercury.com/books
- 34%the median launch175K median views
- #2044of the launches we trackout of 2839
- 1.3xits own following47,833 followers
- Views
- 60.3K
- Likes
- 253
- Reposts
- 20
- Quotes
- 11
- Replies
- 31
- Bookmarks
- 86
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 60.3K views would cost $6K. Gridd guarantees one million views, 17x what this post got, for about $25K.
The post reached about 1.3 views for every follower of @mercury.
What launched?
Mercury launched Mercury Books, accounting built into the Mercury account for faster closes and real-time reports.
How does it compare with other launches?
Mercury Books has more views than 28% of the 2839 launches Gridd tracks: 34% of the median launch's 175K views.
- Mercury Books60.3K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Mercury Books | Median launch |
|---|---|---|
| Views | 60.3K | 175K |
| Engagement rate | 0.52% | 0.48% |
| Views per follower | 1.3 | 2.8 |
| Quote posts | 11 | 27 |
| Saves per 10K views | 14.3 | 14.2 |
Other Mercury launches we track: NDAs in Mercury (175K views), Mercury Command (158.5K views), Mercury Spend (89.6K views), Mercury Payroll (37.8K views), Mercury Insights (26.8K views), Mercury Bond ladders (23.9K views). All 9 Mercury launches, or every fintech launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Fintech launches | 140 | 109.7K | 55% | #96 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 61% | #682 |
| Text-only launch posts | 279 | 122.7K | 49% | #180 |
| Every launch | 2,839 | 175K | 34% | #2044 |
What this launch shows
From an account with 47.8K followers, the post reached 1.3 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 41% as far as usual for its size. It ranks 682 of 1135 launches from accounts that size.
It drew 11 quote posts, 1.8 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Close your books without opening another tab: Mercury Books is live.". The post runs 35 words, against a median of 39 for launch posts here, and leads with no media: text-only launches have a median of 122.7K views, against 183.4K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Mercury?
- In its own words on X: "Mercury is the fintech more than 450K ambitious companies and entrepreneurs trust with their finances. Talk to a real person: @mercuryhelpdesk" Mercury posted the Mercury Books launch from @mercury on Sep 16, 2026.
- How many views did Mercury Books get on X?
- 60,338 views. Mercury posted it from @mercury on Sep 16, 2026, and the post has 253 likes, 20 reposts, 11 quotes, 31 replies and 86 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Mercury Books a big launch on X?
- It ranks #2044 of the 2839 launches Gridd tracks, with more views than 28% of them and 34% of the median launch's 175K views. Its engagement rate is 0.52%, against a median of 0.48%.
- What would 60.3K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 60.3K views would cost $6K. Gridd guarantees one million views, 17x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/mercury-books, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.