How did Mercury Personal do on X?
Mercury posted the Mercury Personal launch from @immad on Apr 17, 2024. The post has 231,472 views, 997 likes, 66 reposts, 59 quotes and 138 replies, an engagement rate of 0.54%. It ranks #1281 of the 2839 launches Gridd tracks.
1/ MERCURY PERSONAL is finally here! Get all the power of Mercury — now for your personal account. Up to 5.00% APY savings*, $5M FDIC insurance**, free domestic wires, for a flat $240/yr fee. Get on the waitlist: mercury dot com/personal-banking
- 1.3xthe median launch175K median views
- #1281of the launches we trackout of 2839
- 0.3xits own following923,468 followers
- Views
- 231.5K
- Likes
- 997
- Reposts
- 66
- Quotes
- 59
- Replies
- 138
- Bookmarks
- 225
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 231.5K views would cost $23K. Gridd guarantees one million views, 4.3x what this post got, for about $25K.
The post reached about 0.3 views for every follower of @immad.
What launched?
Mercury's co-founder launched Mercury Personal, bringing Mercury's banking experience to individual accounts.
How does it compare with other launches?
Mercury Personal has more views than 55% of the 2839 launches Gridd tracks: 1.3x the median launch's 175K views.
- Mercury Personal231.5K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Mercury Personal | Median launch |
|---|---|---|
| Views | 231.5K | 175K |
| Engagement rate | 0.54% | 0.48% |
| Views per follower | 0.3 | 2.8 |
| Quote posts | 59 | 27 |
| Saves per 10K views | 9.7 | 14.2 |
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Fintech launches | 140 | 109.7K | 2.1x | #45 |
| Accounts 100K to 1M followers | 909 | 252.6K | 92% | #477 |
| Video launch posts | 1,940 | 192.5K | 1.2x | #910 |
| Every launch | 2,839 | 175K | 1.3x | #1281 |
What this launch shows
From an account with 923.5K followers, the post reached 0.3 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 26% as far as usual for its size. It ranks 477 of 909 launches from accounts that size.
It drew 59 quote posts, 2.5 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "1/ MERCURY PERSONAL is finally here!". The post runs 41 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Mercury?
- In its own words on X: "CEO @Mercury. Investor: @Etched, @Deel, @AppliedInt, @Stoke_Space, @DecagonAI, @Substack, 300+. Cohost of @FoundersInArms" Mercury posted the Mercury Personal launch from @immad on Apr 17, 2024.
- How many views did Mercury Personal get on X?
- 231,472 views. Mercury posted it from @immad on Apr 17, 2024, and the post has 997 likes, 66 reposts, 59 quotes, 138 replies and 225 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Mercury Personal a big launch on X?
- It ranks #1281 of the 2839 launches Gridd tracks, with more views than 55% of them and 1.3x the median launch's 175K views. Its engagement rate is 0.54%, against a median of 0.48%.
- What would 231.5K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 231.5K views would cost $23K. Gridd guarantees one million views, 4.3x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/mercury-personal, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.