How did Meta Nighttime Nudges do on X?
Meta posted the Nighttime Nudges launch from @Meta on Jan 19, 2024. The post has 359,434 views, 369 likes, 95 reposts, 18 quotes and 201 replies, an engagement rate of 0.19%. It ranks #1027 of the 2839 launches Gridd tracks.
Introducing Nighttime Nudges on Instagram! This new feature is designed to help you keep your digital wellness on check by limiting your screen time at night. 🌙
- 2.1xthe median launch175K median views
- #1027of the launches we trackout of 2839
- <0.1xits own following9,857,717 followers
- Views
- 359.4K
- Likes
- 369
- Reposts
- 95
- Quotes
- 18
- Replies
- 201
- Bookmarks
- 21
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 359.4K views would cost $36K. Gridd guarantees one million views, 2.8x what this post got, for about $25K.
The post reached about 0.0 views for every follower of @Meta.
What launched?
Meta launched Nighttime Nudges on Instagram, a feature that helps users manage digital wellness by limiting their screen time at night.
How does it compare with other launches?
Meta Nighttime Nudges has more views than 64% of the 2839 launches Gridd tracks: 2.1x the median launch's 175K views.
- Meta Nighttime Nudges359.4K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Meta Nighttime Nudges | Median launch |
|---|---|---|
| Views | 359.4K | 175K |
| Engagement rate | 0.19% | 0.48% |
| Views per follower | <0.1 | 2.8 |
| Quote posts | 18 | 27 |
| Saves per 10K views | 0.6 | 14.2 |
Other Meta launches we track: Meta Muse for Small Business (344K views). All 2 Meta launches, or every consumer launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 98 | 256.5K | 1.4x | #38 |
| Accounts over 1M followers | 224 | 2.2M | 16% | #171 |
| Image launch posts | 620 | 143.1K | 2.5x | #203 |
| Every launch | 2,839 | 175K | 2.1x | #1027 |
What this launch shows
From an account with 9.9M followers, the post reached <0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 7% as far as usual for its size. It ranks 171 of 224 launches from accounts that size.
It drew 18 quote posts, 0.5 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Nighttime Nudges on Instagram! This new feature is designed to help you keep your digital wellness on check by limiting your …". The post runs 27 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Friday (UTC). Friday launches have a median of 162.2K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Meta?
- In its own words on X: "Connect with what you love to make things happen." Meta posted the Nighttime Nudges launch from @Meta on Jan 19, 2024.
- How many views did Meta Nighttime Nudges get on X?
- 359,434 views. Meta posted it from @Meta on Jan 19, 2024, and the post has 369 likes, 95 reposts, 18 quotes, 201 replies and 21 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Meta Nighttime Nudges a big launch on X?
- It ranks #1027 of the 2839 launches Gridd tracks, with more views than 64% of them and 2.1x the median launch's 175K views. Its engagement rate is 0.19%, against a median of 0.48%.
- What would 359.4K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 359.4K views would cost $36K. Gridd guarantees one million views, 2.8x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/meta-nighttime-nudges, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.