How did MiniMax Token Plan do on X?
MiniMax posted the MiniMax Token Plan launch from @MiniMax_AI on Mar 23, 2026. The post has 210,294 views, 1,292 likes, 87 reposts, 53 quotes and 91 replies, an engagement rate of 0.72%. It ranks #1318 of the 2839 launches Gridd tracks.
Introducing the MiniMax Token Plan: First All-Modality API Subscription Flat-rate API access to MiniMax's leading text, speech, music, video, and image models. Stop juggling multiple unpredictable bills for different modalities. One key. One predictable bill. All modalities.
- 1.2xthe median launch175K median views
- #1318of the launches we trackout of 2839
- 1.6xits own following131,661 followers
- Views
- 210.3K
- Likes
- 1.3K
- Reposts
- 87
- Quotes
- 53
- Replies
- 91
- Bookmarks
- 420
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 210.3K views would cost $21K. Gridd guarantees one million views, 4.8x what this post got, for about $25K.
The post reached about 1.6 views for every follower of @MiniMax_AI.
What launched?
MiniMax launched the MiniMax Token Plan, a flat-rate API subscription covering its text, speech, music, video and image models under one key and one bill.
How does it compare with other launches?
MiniMax Token Plan has more views than 54% of the 2839 launches Gridd tracks: 1.2x the median launch's 175K views.
- MiniMax Token Plan210.3K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | MiniMax Token Plan | Median launch |
|---|---|---|
| Views | 210.3K | 175K |
| Engagement rate | 0.72% | 0.48% |
| Views per follower | 1.6 | 2.8 |
| Quote posts | 53 | 27 |
| Saves per 10K views | 20.0 | 14.2 |
Other MiniMax launches we track: MiniMax M3 (5.2M views), MiniMax-M2.7 (2.1M views) and MiniMax M2.5 in Notion (432.1K views). All 4 MiniMax launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 80% | #798 |
| Accounts 100K to 1M followers | 909 | 252.6K | 83% | #492 |
| Image launch posts | 620 | 143.1K | 1.5x | #271 |
| Every launch | 2,839 | 175K | 1.2x | #1318 |
What this launch shows
From an account with 131.7K followers, the post reached 1.6 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 1.6 times further than usual for its size. It ranks 492 of 909 launches from accounts that size.
It drew 53 quote posts, 2.5 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing the MiniMax Token Plan: First All-Modality API Subscription". The post runs 37 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is MiniMax?
- In its own words on X: "Code: @MiniMax_Code MiniMax Design: @Hailuo_AI API: M Plan" MiniMax posted the MiniMax Token Plan launch from @MiniMax_AI on Mar 23, 2026.
- How many views did MiniMax Token Plan get on X?
- 210,294 views. MiniMax posted it from @MiniMax_AI on Mar 23, 2026, and the post has 1,292 likes, 87 reposts, 53 quotes, 91 replies and 420 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was MiniMax Token Plan a big launch on X?
- It ranks #1318 of the 2839 launches Gridd tracks, with more views than 54% of them and 1.2x the median launch's 175K views. Its engagement rate is 0.72%, against a median of 0.48%.
- What would 210.3K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 210.3K views would cost $21K. Gridd guarantees one million views, 4.8x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/minimax-token-plan, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.