How did Mux Robots do on X?
Mux posted the Mux Robots launch from @MuxHQ on Apr 16, 2026. The post has 8,296,679 views, 610 likes, 17 reposts, 14 quotes and 30 replies, an engagement rate of 0.01%. It ranks #110 of the 2839 launches Gridd tracks.
Say hello to Mux Robots 🤖 The first batch of AI workflows native to your video pipeline are live now: translate, summarize, moderate, generate chapters, spot key moments, and ask questions. 10 years ago we started Mux, and two of our founders became the two bros that chilled. Today we’ve got clankers that can analyze video for us. What a world. Read our blog: https://www.mux.com/blog/mux-robots
- 47xthe median launch175K median views
- #110of the launches we trackout of 2839
- 1339xits own following6,198 followers
- Views
- 8.3M
- Likes
- 610
- Reposts
- 17
- Quotes
- 14
- Replies
- 30
- Bookmarks
- 164
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 8.3M views would cost $830K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $207K.
The post reached about 1339 views for every follower of @MuxHQ.
What launched?
Mux launched Mux Robots, AI workflows native to the video pipeline that translate, summarize, moderate, generate chapters, spot key moments and answer questions.
How does it compare with other launches?
Mux Robots has more views than 96% of the 2839 launches Gridd tracks: 47x the median launch's 175K views.
- Mux Robots8.3M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Mux Robots | Median launch |
|---|---|---|
| Views | 8.3M | 175K |
| Engagement rate | 0.01% | 0.48% |
| Views per follower | 1339 | 2.8 |
| Quote posts | 14 | 27 |
| Saves per 10K views | 0.2 | 14.2 |
Other Mux launches we track: Mux Video.js v10 beta (62.9K views) and Mux + Vercel integration (24.6K views). All 3 Mux launches, or every developer tools launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Developer tools launches | 595 | 111.1K | 75x | #11 |
| Accounts under 10K followers | 571 | 131K | 63x | #3 |
| Video launch posts | 1,940 | 192.5K | 43x | #84 |
| Every launch | 2,839 | 175K | 47x | #110 |
What this launch shows
From an account with 6.2K followers, the post reached 1,339 times the account's following. Launches from accounts under 10K followers reach a median of 61 times their following, so this one went about 22 times further than usual for its size. It ranks 3 of 571 launches from accounts that size.
It drew 14 quote posts, 0.0 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Say hello to Mux Robots 🤖". The post runs 64 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Mux?
- In its own words on X: "We make video APIs. Stream beautiful video to any device and monitor your video performance. For help: @MuxSupport For status updates: @MuxStatus" Mux posted the Mux Robots launch from @MuxHQ on Apr 16, 2026.
- How many views did Mux Robots get on X?
- 8,296,679 views. Mux posted it from @MuxHQ on Apr 16, 2026, and the post has 610 likes, 17 reposts, 14 quotes, 30 replies and 164 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Mux Robots a big launch on X?
- It ranks #110 of the 2839 launches Gridd tracks, with more views than 96% of them and 47x the median launch's 175K views. Its engagement rate is 0.01%, against a median of 0.48%.
- What would 8.3M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 8.3M views would cost $830K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $207K.
Source: Gridd launch tracker, gridd.agency/launches/mux-robots, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.