How did Nothing Headphone (1) do on X?
Nothing posted the Headphone (1) launch from @nothing on Jul 1, 2025. The post has 1,061,774 views, 12,129 likes, 937 reposts, 392 quotes and 233 replies, an engagement rate of 1.29%. It ranks #593 of the 2,981 launches Gridd tracks.
Headphone (1) is here. Come to Play. Pre-order yours. 4 July.
- 6.0xthe median launch177.5K median views
- #593of the launches we trackout of 2,981
- 1.0xits own following1,063,146 followers
- Views
- 1.1M
- Likes
- 12.1K
- Reposts
- 937
- Quotes
- 392
- Replies
- 233
- Bookmarks
- 846
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.1M views would cost $106K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $27K.
The post reached about 1.0 views for every follower of @nothing.
What launched?
Nothing announced Headphone (1) and opened pre-orders ahead of its 4 July release.
How does it compare with other launches?
Nothing Headphone (1) has more views than 80% of the 2,981 launches Gridd tracks: 6.0x the median launch's 177.5K views.
- Nothing Headphone (1)1.1M
- Median tracked launch177.5K
- #1: xAI Voice Cloning204M
| Metric | Nothing Headphone (1) | Median launch |
|---|---|---|
| Views | 1.1M | 177.5K |
| Engagement rate | 1.29% | 0.48% |
| Views per follower | 1.0 | 2.6 |
| Quote posts | 392 | 27 |
| Saves per 10K views | 8.0 | 13.7 |
Other Nothing launches we track: Nothing Phone (3) (4.5M views), Nothing Headphone (1) Pro (1.7M views) and Nothing OS 2.6 (211.4K views). All 4 Nothing launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 140 | 356.8K | 3.0x | #54 |
| Accounts over 1M followers | 283 | 1.8M | 59% | #165 |
| Image launch posts | 660 | 151.4K | 7.0x | #130 |
| Every launch | 2,981 | 177.5K | 6.0x | #593 |
What this launch shows
From an account with 1.1M followers, the post reached 1.0 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 2.0 times further than usual for its size. It ranks 165 of 283 launches from accounts that size.
It drew 392 quote posts, 3.7 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Headphone (1) is here. Come to Play.". The post runs 11 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 151.4K views, against 186.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 187.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 197.9K views, the strongest day in the tracker.
Every comparison is against the 2,981 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Nothing?
- In its own words on X: "V stepped into the crowd wearing Nothing ⚙️ @nothingsupport" Nothing posted the Headphone (1) launch from @nothing on Jul 1, 2025.
- How many views did Nothing Headphone (1) get on X?
- 1,061,774 views. Nothing posted it from @nothing on Jul 1, 2025, and the post has 12,129 likes, 937 reposts, 392 quotes, 233 replies and 846 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Nothing Headphone (1) a big launch on X?
- It ranks #593 of the 2,981 launches Gridd tracks, with more views than 80% of them and 6.0x the median launch's 177.5K views. Its engagement rate is 1.29%, against a median of 0.48%.
- What would 1.1M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.1M views would cost $106K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $27K.
Source: Gridd launch tracker, gridd.agency/launches/nothing-headphone-1, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.