How did Nothing Headphone (1) Pro do on X?
Nothing posted the Headphone (1) Pro launch from @nothing on Sep 28, 2026. The post has 1,691,864 views, 46,620 likes, 26,164 reposts, 1,986 quotes and 1,836 replies, an engagement rate of 4.53%. It ranks #400 of the 2839 launches Gridd tracks.
Introducing Headphone (1) Pro w/ Global Brand Ambassador V Our most ambitious audio project brings studio-grade tools to everyday listening. Headphone (1) Pro has a triple driver architecture for deeper bass, textured vocals and richer instruments. Our strongest Active Noise Cancellation, Dynamic Spatial Audio and studio tools – for the mixing room, train and the bedroom. Who got them first? A member of the world’s most-streamed band, a platinum-selling artist in his own right and one of the most famous people on the planet. Introducing V as our new Global Brand Ambassador. "I'm excited to be part of this bold new chapter with Nothing. Headphone (1) Pro feels true to how I create, with a design grounded in creative expression. I look forward to our journey together." – V NOTHING (V)
- 9.7xthe median launch175K median views
- #400of the launches we trackout of 2839
- 1.6xits own following1,063,144 followers
- Views
- 1.7M
- Likes
- 46.6K
- Reposts
- 26.2K
- Quotes
- 2K
- Replies
- 1.8K
- Bookmarks
- 4K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.7M views would cost $169K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $42K.
The post reached about 1.6 views for every follower of @nothing.
What launched?
Nothing launched Headphone (1) Pro, with a triple driver design, active noise cancellation, dynamic spatial audio and studio tools.
How does it compare with other launches?
Nothing Headphone (1) Pro has more views than 86% of the 2839 launches Gridd tracks: 9.7x the median launch's 175K views.
- Nothing Headphone (1) Pro1.7M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Nothing Headphone (1) Pro | Median launch |
|---|---|---|
| Views | 1.7M | 175K |
| Engagement rate | 4.53% | 0.48% |
| Views per follower | 1.6 | 2.8 |
| Quote posts | 2K | 27 |
| Saves per 10K views | 23.4 | 14.2 |
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 6.0x | #25 |
| Accounts over 1M followers | 224 | 2.2M | 75% | #121 |
| Video launch posts | 1,940 | 192.5K | 8.8x | #301 |
| Every launch | 2,839 | 175K | 9.7x | #400 |
What this launch shows
From an account with 1.1M followers, the post reached 1.6 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 2.9 times further than usual for its size. It ranks 121 of 224 launches from accounts that size.
It drew 1,986 quote posts, 11.7 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Headphone (1) Pro". The post runs 131 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Nothing?
- In its own words on X: "V stepped into the crowd wearing Nothing ⚙️ @nothingsupport" Nothing posted the Headphone (1) Pro launch from @nothing on Sep 28, 2026.
- How many views did Nothing Headphone (1) Pro get on X?
- 1,691,864 views. Nothing posted it from @nothing on Sep 28, 2026, and the post has 46,620 likes, 26,164 reposts, 1,986 quotes, 1,836 replies and 3,954 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Nothing Headphone (1) Pro a big launch on X?
- It ranks #400 of the 2839 launches Gridd tracks, with more views than 86% of them and 9.7x the median launch's 175K views. Its engagement rate is 4.53%, against a median of 0.48%.
- What would 1.7M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.7M views would cost $169K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $42K.
Source: Gridd launch tracker, gridd.agency/launches/nothing-headphone-1-pro, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.