How did Oboe do on X?
Oboe posted the Oboe launch from @mignano on Sep 10, 2025. The post has 1,465,109 views, 2,518 likes, 196 reposts, 120 quotes and 212 replies, an engagement rate of 0.21%. It ranks #452 of the 2839 launches Gridd tracks.
Introducing Oboe. Out now. Human beings are getting stupider. We all know it. Meanwhile, we’ve spent trillions to make the most incredible technology in the history of humanity, and we’ve outsourced all of our individual agency in the process. (1/3)
- 8.4xthe median launch175K median views
- #452of the launches we trackout of 2839
- 15xits own following100,212 followers
- Views
- 1.5M
- Likes
- 2.5K
- Reposts
- 196
- Quotes
- 120
- Replies
- 212
- Bookmarks
- 2.6K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.5M views would cost $147K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $37K.
The post reached about 15 views for every follower of @mignano.
What launched?
Michael Mignano announced Oboe, a product now out, aimed at helping people learn and keep their own agency.
How does it compare with other launches?
Oboe has more views than 84% of the 2839 launches Gridd tracks: 8.4x the median launch's 175K views.
- Oboe1.5M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Oboe | Median launch |
|---|---|---|
| Views | 1.5M | 175K |
| Engagement rate | 0.21% | 0.48% |
| Views per follower | 15 | 2.8 |
| Quote posts | 120 | 27 |
| Saves per 10K views | 18.0 | 14.2 |
Other Oboe launches we track: Supertake (2M views) and Supertake Memory (21.1K views). All 3 Oboe launches, or every consumer launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 98 | 256.5K | 5.7x | #15 |
| Accounts 100K to 1M followers | 909 | 252.6K | 5.8x | #142 |
| Video launch posts | 1,940 | 192.5K | 7.6x | #339 |
| Every launch | 2,839 | 175K | 8.4x | #452 |
What this launch shows
From an account with 100.2K followers, the post reached 15 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 15 times further than usual for its size. It ranks 142 of 909 launches from accounts that size.
It drew 120 quote posts, 0.8 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Oboe. Out now.". The post runs 40 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Oboe get on X?
- 1,465,109 views. Oboe posted it from @mignano on Sep 10, 2025, and the post has 2,518 likes, 196 reposts, 120 quotes, 212 replies and 2,634 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Oboe a big launch on X?
- It ranks #452 of the 2839 launches Gridd tracks, with more views than 84% of them and 8.4x the median launch's 175K views. Its engagement rate is 0.21%, against a median of 0.48%.
- What would 1.5M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.5M views would cost $147K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $37K.
Source: Gridd launch tracker, gridd.agency/launches/oboe, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.