How did Perplexity Shopping with Instant Buy do on X?
Perplexity posted the Shopping with Instant Buy launch from @perplexity_ai on Nov 25, 2025. The post has 96,909 views, 565 likes, 43 reposts, 42 quotes and 38 replies, an engagement rate of 0.71%. It ranks #2055 of the 3,785 launches Gridd tracks.
Today, we're launching a new personalized shopping experience in Perplexity. Users now enjoy curated product recommendations with Instant Buy powered by @PayPal.
- 81%the median launch119.4K median views
- #2055of the launches we trackout of 3,785
- 0.2xits own following512,103 followers
- Views
- 96.9K
- Likes
- 565
- Reposts
- 43
- Quotes
- 42
- Replies
- 38
- Bookmarks
- 96
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 96.9K views would cost $10K. Gridd guarantees one million views, 10x what this post got, for about $25K.
The post reached about 0.2 views for every follower of @perplexity_ai.
What launched?
Perplexity launched a personalized shopping experience with curated product recommendations and Instant Buy powered by PayPal.
How does it compare with other launches?
Perplexity Shopping with Instant Buy has more views than 46% of the 3,785 launches Gridd tracks: 81% of the median launch's 119.4K views.
- Perplexity Shopping with Instant Buy96.9K
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | Perplexity Shopping with Instant Buy | Median launch |
|---|---|---|
| Views | 96.9K | 119.4K |
| Engagement rate | 0.71% | 0.58% |
| Views per follower | 0.2 | 1.5 |
| Quote posts | 42 | 20 |
| Saves per 10K views | 9.9 | 15.0 |
Other Perplexity launches we track: Perplexity Computer (38.3M views), Perplexity Personal Computer (13.5M views), Grok 4.5 in Perplexity Computer (3.1M views), GPT-6 Astra in Perplexity Computer (1.8M views), Perplexity Comet (1.7M views), Perplexity Email Assistant (1.3M views). All 67 Perplexity launches, or every consumer launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 126 | 187.9K | 52% | #77 |
| Accounts 100K to 1M followers | 1,516 | 113.9K | 85% | #810 |
| Video launch posts | 2,470 | 144.7K | 67% | #1437 |
| Every launch | 3,785 | 119.4K | 81% | #2055 |
What this launch shows
From an account with 512.1K followers, the post reached 0.2 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 37% as far as usual for its size. It ranks 810 of 1516 launches from accounts that size.
It drew 42 quote posts, 4.3 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Today, we're launching a new personalized shopping experience in Perplexity.". The post runs 22 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is no link in the post. Launch posts without a link have a median of 127.4K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 137.9K views, the strongest day in the tracker.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Perplexity?
- In its own words on X: "Curiosity changes everything. Download our free app on iOS, Mac, Windows, and Android." Perplexity posted the Shopping with Instant Buy launch from @perplexity_ai on Nov 25, 2025.
- How many views did Perplexity Shopping with Instant Buy get on X?
- 96,909 views. Perplexity posted it from @perplexity_ai on Nov 25, 2025, and the post has 565 likes, 43 reposts, 42 quotes, 38 replies and 96 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Perplexity Shopping with Instant Buy a big launch on X?
- It ranks #2055 of the 3,785 launches Gridd tracks, with more views than 46% of them and 81% of the median launch's 119.4K views. Its engagement rate is 0.71%, against a median of 0.58%.
- What would 96.9K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 96.9K views would cost $10K. Gridd guarantees one million views, 10x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/perplexity-shopping-with-instant-buy, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.