How did Robinhood Platinum Card do on X?
Robinhood posted the Platinum Card launch from @RobinhoodApp on Jul 22, 2026. The post has 467,968 views, 971 likes, 102 reposts, 28 quotes and 221 replies, an engagement rate of 0.28%. It ranks #901 of the 2839 launches Gridd tracks.
The annoyingly heavy card is here. The Robinhood Platinum Card is rolling out. 27 grams, with 99.9% pure platinum plating. Learn more: https://rbnhd.co/PlatinumCardRollout
- 2.7xthe median launch175K median views
- #901of the launches we trackout of 2839
- 0.3xits own following1,394,552 followers
- Views
- 468K
- Likes
- 971
- Reposts
- 102
- Quotes
- 28
- Replies
- 221
- Bookmarks
- 137
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 468K views would cost $47K. Gridd guarantees one million views, 2.1x what this post got, for about $25K.
The post reached about 0.3 views for every follower of @RobinhoodApp.
What launched?
Robinhood began rolling out the Robinhood Platinum Card, a 27 gram card with 99.9% pure platinum plating.
How does it compare with other launches?
Robinhood Platinum Card has more views than 68% of the 2839 launches Gridd tracks: 2.7x the median launch's 175K views.
- Robinhood Platinum Card468K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Robinhood Platinum Card | Median launch |
|---|---|---|
| Views | 468K | 175K |
| Engagement rate | 0.28% | 0.48% |
| Views per follower | 0.3 | 2.8 |
| Quote posts | 28 | 27 |
| Saves per 10K views | 2.9 | 14.2 |
Other Robinhood launches we track: Robinhood Chain mainnet (429.2K views), Robinhood Options historical data (164.6K views), Robinhood Agentic options trading (164.4K views), Robinhood Agents (153.6K views) and Robinhood Agent Apps (129.6K views). All 6 Robinhood launches, or every fintech launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Fintech launches | 140 | 109.7K | 4.3x | #26 |
| Accounts over 1M followers | 224 | 2.2M | 21% | #163 |
| Video launch posts | 1,940 | 192.5K | 2.4x | #665 |
| Every launch | 2,839 | 175K | 2.7x | #901 |
What this launch shows
From an account with 1.4M followers, the post reached 0.3 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 62% as far as usual for its size. It ranks 163 of 224 launches from accounts that size.
It drew 28 quote posts, 0.6 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "The annoyingly heavy card is here.". The post runs 22 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Robinhood?
- In its own words on X: "Trade. Invest. Earn." Robinhood posted the Platinum Card launch from @RobinhoodApp on Jul 22, 2026.
- How many views did Robinhood Platinum Card get on X?
- 467,968 views. Robinhood posted it from @RobinhoodApp on Jul 22, 2026, and the post has 971 likes, 102 reposts, 28 quotes, 221 replies and 137 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Robinhood Platinum Card a big launch on X?
- It ranks #901 of the 2839 launches Gridd tracks, with more views than 68% of them and 2.7x the median launch's 175K views. Its engagement rate is 0.28%, against a median of 0.48%.
- What would 468K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 468K views would cost $47K. Gridd guarantees one million views, 2.1x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/robinhood-platinum-card, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.