How did Ubiquiti UniFi Drive 3.0 do on X?

Ubiquiti posted the UniFi Drive 3.0 launch from @Ubiquiti on Jul 7, 2025. The post has 31,405 views, 277 likes, 21 reposts, 12 quotes and 17 replies, an engagement rate of 1.04%. It ranks #2916 of the 3,785 launches Gridd tracks.

Ubiquiti Inc@Ubiquiti · 136.5K followersView on X
Introducing UniFi Drive 3.0 🔹 All-new advanced RAID setup 🔹 Flexible Storage Pools 🔹 Expanded cloud integrations 🔹 Fast native experience now integrated into license-free Identity Endpoints for iOS and Android http://ui.social/UniFi-Drive-3-0
Jul 7, 2025 · 31,405 views
  • 26%the median launch119.4K median views
  • #2916of the launches we trackout of 3,785
  • 0.2xits own following136,528 followers
Views
31.4K
Likes
277
Reposts
21
Quotes
12
Replies
17
Bookmarks
12

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 31.4K views would cost $3K. Gridd guarantees one million views, 32x what this post got, for about $25K.

The post reached about 0.2 views for every follower of @Ubiquiti.

What launched?

Ubiquiti launched UniFi Drive 3.0 with a new advanced RAID setup, flexible storage pools, expanded cloud integrations and a native mobile experience.

How does it compare with other launches?

Ubiquiti UniFi Drive 3.0 has more views than 23% of the 3,785 launches Gridd tracks: 26% of the median launch's 119.4K views.

  • Ubiquiti UniFi Drive 3.031.4K
  • Median tracked launch119.4K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricUbiquiti UniFi Drive 3.0Median launch
Views31.4K119.4K
Engagement rate1.04%0.58%
Views per follower0.21.5
Quote posts1220
Saves per 10K views3.815.0

Other Ubiquiti launches we track: Ubiquiti Whole-Home WiFi (529K views), Ubiquiti Enterprise NAS (334.1K views), Ubiquiti UniFi Travel Router Long-Range (304.6K views), Ubiquiti UniFi Network 11 (272.7K views), Ubiquiti UniFi 5G Backup (163.6K views), Ubiquiti UniFi Cloud Storage (158K views). All 34 Ubiquiti launches, or every hardware launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
Hardware launches207155.4K20%#164
Accounts 100K to 1M followers1,516113.9K28%#1192
Video launch posts2,470144.7K22%#2005
Every launch3,785119.4K26%#2916

What this launch shows

From an account with 136.5K followers, the post reached 0.2 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 44% as far as usual for its size. It ranks 1192 of 1516 launches from accounts that size.

It drew 12 quote posts, 3.8 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Introducing UniFi Drive 3.0". The post runs 31 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.

There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.

It went out on a Monday (UTC). Monday launches have a median of 131.2K views; the strongest day is Tuesday at 137.9K.

Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

How many views did Ubiquiti UniFi Drive 3.0 get on X?
31,405 views. Ubiquiti posted it from @Ubiquiti on Jul 7, 2025, and the post has 277 likes, 21 reposts, 12 quotes, 17 replies and 12 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Ubiquiti UniFi Drive 3.0 a big launch on X?
It ranks #2916 of the 3,785 launches Gridd tracks, with more views than 23% of them and 26% of the median launch's 119.4K views. Its engagement rate is 1.04%, against a median of 0.58%.
What would 31.4K views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 31.4K views would cost $3K. Gridd guarantees one million views, 32x what this post got, for about $25K.

Source: Gridd launch tracker, gridd.agency/launches/ubiquiti-unifi-drive-3-0, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.