How did Ubiquiti UniFi Protect 6.2 do on X?
Ubiquiti posted the UniFi Protect 6.2 launch from @Ubiquiti on Dec 31, 2025. The post has 45,145 views, 285 likes, 12 reposts, 6 quotes and 35 replies, an engagement rate of 0.75%. It ranks #2641 of the 3,785 launches Gridd tracks.
Introducing: UniFi Protect 6.2 🔹Granular Camera Permissions 🔹Retail Integrations w/ Shopify 🔹Expanded PTZ capabilities Learn more: http://ui.social/Protect-6-2
- 38%the median launch119.4K median views
- #2641of the launches we trackout of 3,785
- 0.3xits own following136,528 followers
- Views
- 45.1K
- Likes
- 285
- Reposts
- 12
- Quotes
- 6
- Replies
- 35
- Bookmarks
- 26
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 45.1K views would cost $5K. Gridd guarantees one million views, 22x what this post got, for about $25K.
The post reached about 0.3 views for every follower of @Ubiquiti.
What launched?
Ubiquiti released UniFi Protect 6.2 with granular camera permissions, Shopify retail integrations and expanded PTZ capabilities.
How does it compare with other launches?
Ubiquiti UniFi Protect 6.2 has more views than 30% of the 3,785 launches Gridd tracks: 38% of the median launch's 119.4K views.
- Ubiquiti UniFi Protect 6.245.1K
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | Ubiquiti UniFi Protect 6.2 | Median launch |
|---|---|---|
| Views | 45.1K | 119.4K |
| Engagement rate | 0.75% | 0.58% |
| Views per follower | 0.3 | 1.5 |
| Quote posts | 6 | 20 |
| Saves per 10K views | 5.8 | 15.0 |
Other Ubiquiti launches we track: Ubiquiti Whole-Home WiFi (529K views), Ubiquiti Enterprise NAS (334.1K views), Ubiquiti UniFi Travel Router Long-Range (304.6K views), Ubiquiti UniFi Network 11 (272.7K views), Ubiquiti UniFi 5G Backup (163.6K views), Ubiquiti UniFi Cloud Storage (158K views). All 34 Ubiquiti launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 207 | 155.4K | 29% | #151 |
| Accounts 100K to 1M followers | 1,516 | 113.9K | 40% | #1084 |
| Video launch posts | 2,470 | 144.7K | 31% | #1834 |
| Every launch | 3,785 | 119.4K | 38% | #2641 |
What this launch shows
From an account with 136.5K followers, the post reached 0.3 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 64% as far as usual for its size. It ranks 1084 of 1516 launches from accounts that size.
It drew 6 quote posts, 1.3 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing: UniFi Protect 6.2". The post runs 16 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 124.8K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Ubiquiti UniFi Protect 6.2 get on X?
- 45,145 views. Ubiquiti posted it from @Ubiquiti on Dec 31, 2025, and the post has 285 likes, 12 reposts, 6 quotes, 35 replies and 26 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Ubiquiti UniFi Protect 6.2 a big launch on X?
- It ranks #2641 of the 3,785 launches Gridd tracks, with more views than 30% of them and 38% of the median launch's 119.4K views. Its engagement rate is 0.75%, against a median of 0.58%.
- What would 45.1K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 45.1K views would cost $5K. Gridd guarantees one million views, 22x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/ubiquiti-unifi-protect-6-2, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.