How did Ubiquiti UniFi Protect 7.2 do on X?
Ubiquiti posted the UniFi Protect 7.2 launch from @Ubiquiti on Aug 3, 2026. The post has 45,102 views, 324 likes, 23 reposts, 9 quotes and 20 replies, an engagement rate of 0.83%. It ranks #2643 of the 3,785 launches Gridd tracks.
Introducing UniFi Protect 7.2 🔹 Cryptographically Verified Video at http://evidence.ui.com 🔹 Chain-of-Custody Tracking 🔹 Expanded ONVIF & Point of Sale Support 🔹 Edge AI PPE Detection And more! https://ui.social/Protect-7-2
- 38%the median launch119.4K median views
- #2643of the launches we trackout of 3,785
- 0.3xits own following136,528 followers
- Views
- 45.1K
- Likes
- 324
- Reposts
- 23
- Quotes
- 9
- Replies
- 20
- Bookmarks
- 45
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 45.1K views would cost $5K. Gridd guarantees one million views, 22x what this post got, for about $25K.
The post reached about 0.3 views for every follower of @Ubiquiti.
What launched?
Ubiquiti released UniFi Protect 7.2 with cryptographically verified video, chain-of-custody tracking, expanded ONVIF and point of sale support and edge AI PPE detection.
How does it compare with other launches?
Ubiquiti UniFi Protect 7.2 has more views than 30% of the 3,785 launches Gridd tracks: 38% of the median launch's 119.4K views.
- Ubiquiti UniFi Protect 7.245.1K
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | Ubiquiti UniFi Protect 7.2 | Median launch |
|---|---|---|
| Views | 45.1K | 119.4K |
| Engagement rate | 0.83% | 0.58% |
| Views per follower | 0.3 | 1.5 |
| Quote posts | 9 | 20 |
| Saves per 10K views | 10.0 | 15.0 |
Other Ubiquiti launches we track: Ubiquiti Whole-Home WiFi (529K views), Ubiquiti Enterprise NAS (334.1K views), Ubiquiti UniFi Travel Router Long-Range (304.6K views), Ubiquiti UniFi Network 11 (272.7K views), Ubiquiti UniFi 5G Backup (163.6K views), Ubiquiti UniFi Cloud Storage (158K views). All 34 Ubiquiti launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 207 | 155.4K | 29% | #152 |
| Accounts 100K to 1M followers | 1,516 | 113.9K | 40% | #1085 |
| Video launch posts | 2,470 | 144.7K | 31% | #1835 |
| Every launch | 3,785 | 119.4K | 38% | #2643 |
What this launch shows
From an account with 136.5K followers, the post reached 0.3 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 64% as far as usual for its size. It ranks 1085 of 1516 launches from accounts that size.
It drew 9 quote posts, 2.0 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing UniFi Protect 7.2". The post runs 27 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 131.2K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Ubiquiti UniFi Protect 7.2 get on X?
- 45,102 views. Ubiquiti posted it from @Ubiquiti on Aug 3, 2026, and the post has 324 likes, 23 reposts, 9 quotes, 20 replies and 45 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Ubiquiti UniFi Protect 7.2 a big launch on X?
- It ranks #2643 of the 3,785 launches Gridd tracks, with more views than 30% of them and 38% of the median launch's 119.4K views. Its engagement rate is 0.83%, against a median of 0.58%.
- What would 45.1K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 45.1K views would cost $5K. Gridd guarantees one million views, 22x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/ubiquiti-unifi-protect-7-2, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.