How did X Thumbnails do on X?
X posted the Thumbnails launch from @XCreators on Jul 21, 2026. The post has 1,010,783 views, 1,212 likes, 146 reposts, 68 quotes and 218 replies, an engagement rate of 0.16%. It ranks #575 of the 2839 launches Gridd tracks.
Thumbnails are here. Upload an image or pick any frame from your video, then customize it with our photo editor. Now live on iOS.
- 5.8xthe median launch175K median views
- #575of the launches we trackout of 2839
- <0.1xits own following10,841,107 followers
- Views
- 1M
- Likes
- 1.2K
- Reposts
- 146
- Quotes
- 68
- Replies
- 218
- Bookmarks
- 128
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1M views would cost $101K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $25K.
The post reached about 0.1 views for every follower of @XCreators.
What launched?
X launched Thumbnails, letting creators upload an image or pick a video frame and customize it with a photo editor, now live on iOS.
How does it compare with other launches?
X Thumbnails has more views than 80% of the 2839 launches Gridd tracks: 5.8x the median launch's 175K views.
- X Thumbnails1M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | X Thumbnails | Median launch |
|---|---|---|
| Views | 1M | 175K |
| Engagement rate | 0.16% | 0.48% |
| Views per follower | <0.1 | 2.8 |
| Quote posts | 68 | 27 |
| Saves per 10K views | 1.3 | 14.2 |
Other X launches we track: X Boost (2.7M views), X Clipping (2.4M views) and X Photo resharing (588.7K views). All 4 X launches, or every consumer launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 98 | 256.5K | 3.9x | #20 |
| Accounts over 1M followers | 224 | 2.2M | 45% | #134 |
| Image launch posts | 620 | 143.1K | 7.1x | #113 |
| Every launch | 2,839 | 175K | 5.8x | #575 |
What this launch shows
From an account with 10.8M followers, the post reached <0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 17% as far as usual for its size. It ranks 134 of 224 launches from accounts that size.
It drew 68 quote posts, 0.7 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Thumbnails are here.". The post runs 24 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did X Thumbnails get on X?
- 1,010,783 views. X posted it from @XCreators on Jul 21, 2026, and the post has 1,212 likes, 146 reposts, 68 quotes, 218 replies and 128 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was X Thumbnails a big launch on X?
- It ranks #575 of the 2839 launches Gridd tracks, with more views than 80% of them and 5.8x the median launch's 175K views. Its engagement rate is 0.16%, against a median of 0.48%.
- What would 1M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1M views would cost $101K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $25K.
Source: Gridd launch tracker, gridd.agency/launches/x-thumbnails, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.