How did Apple MacBook with PROLED XDR Display do on X?

Apple posted the MacBook with PROLED XDR Display launch from @gregjoz on Oct 28, 2026. The post has 128,630 views, 4,958 likes, 420 reposts, 66 quotes and 165 replies, an engagement rate of 4.36%. It ranks #1584 of the 2839 launches Gridd tracks.

Greg Joswiak@gregjoz · 221.8K followersView on X
Introducing MacBook with PROLED XDR Display! The world’s best pro laptop features an industry-leading tandem OLED display, an intuitive Touch experience, game-changing M5 Pro and M5 Max performance and up to 24 hours of battery life, all in a thinner, lighter design!
Oct 28, 2026 · 128,630 views
  • 74%the median launch175K median views
  • #1584of the launches we trackout of 2839
  • 0.6xits own following221,765 followers
Views
128.6K
Likes
5K
Reposts
420
Quotes
66
Replies
165
Bookmarks
253

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 128.6K views would cost $13K. Gridd guarantees one million views, 7.8x what this post got, for about $25K.

The post reached about 0.6 views for every follower of @gregjoz.

What launched?

Apple launched a MacBook with a tandem OLED display, touch support and M5 Pro and M5 Max chips, announced by Greg Joswiak.

How does it compare with other launches?

Apple MacBook with PROLED XDR Display has more views than 44% of the 2839 launches Gridd tracks: 74% of the median launch's 175K views.

  • Apple MacBook with PROLED XDR Display128.6K
  • Median tracked launch175K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricApple MacBook with PROLED XDR DisplayMedian launch
Views128.6K175K
Engagement rate4.36%0.48%
Views per follower0.62.8
Quote posts6627
Saves per 10K views19.714.2

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
Hardware launches98281K46%#63
Accounts 100K to 1M followers909252.6K51%#587
Video launch posts1,940192.5K67%#1124
Every launch2,839175K74%#1584

What this launch shows

From an account with 221.8K followers, the post reached 0.6 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 59% as far as usual for its size. It ranks 587 of 909 launches from accounts that size.

It drew 66 quote posts, 5.1 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Introducing MacBook with PROLED XDR Display!". The post runs 42 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.

There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.

It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

How many views did Apple MacBook with PROLED XDR Display get on X?
128,630 views. Apple posted it from @gregjoz on Oct 28, 2026, and the post has 4,958 likes, 420 reposts, 66 quotes, 165 replies and 253 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Apple MacBook with PROLED XDR Display a big launch on X?
It ranks #1584 of the 2839 launches Gridd tracks, with more views than 44% of them and 74% of the median launch's 175K views. Its engagement rate is 4.36%, against a median of 0.48%.
What would 128.6K views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 128.6K views would cost $13K. Gridd guarantees one million views, 7.8x what this post got, for about $25K.

Source: Gridd launch tracker, gridd.agency/launches/apple-macbook-with-proled-xdr-display, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.