How did Board do on X?
Board posted the Board launch from @boardisfun on Oct 28, 2025. The post has 2,051,903 views, 3,487 likes, 132 reposts, 82 quotes and 85 replies, an engagement rate of 0.18%. It ranks #352 of the 2839 launches Gridd tracks.
Introducing Board – the first ever face-to-face gaming console that combines the best of board games and video games into one beautiful new platform. Place a piece on the Board and it knows exactly what it is, where it is, and what it can do. And every piece unlocks entirely new ways to play, together. Buy it now. http://board.fun.
- 12xthe median launch175K median views
- #352of the launches we trackout of 2839
- 454xits own following4,520 followers
- Views
- 2.1M
- Likes
- 3.5K
- Reposts
- 132
- Quotes
- 82
- Replies
- 85
- Bookmarks
- 3.6K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.1M views would cost $205K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $51K.
The post reached about 454 views for every follower of @boardisfun.
What launched?
Board launched Board, a face-to-face gaming console that recognizes physical pieces placed on it and combines board games with video games.
How does it compare with other launches?
Board has more views than 88% of the 2839 launches Gridd tracks: 12x the median launch's 175K views.
- Board2.1M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Board | Median launch |
|---|---|---|
| Views | 2.1M | 175K |
| Engagement rate | 0.18% | 0.48% |
| Views per follower | 454 | 2.8 |
| Quote posts | 82 | 27 |
| Saves per 10K views | 17.5 | 14.2 |
Other Board launches we track: Board Sports (14.3K views). All 2 Board launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 7.3x | #20 |
| Accounts under 10K followers | 571 | 131K | 16x | #32 |
| Video launch posts | 1,940 | 192.5K | 11x | #265 |
| Every launch | 2,839 | 175K | 12x | #352 |
What this launch shows
From an account with 4.5K followers, the post reached 454 times the account's following. Launches from accounts under 10K followers reach a median of 61 times their following, so this one went about 7.4 times further than usual for its size. It ranks 32 of 571 launches from accounts that size.
It drew 82 quote posts, 0.4 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Board – the first ever face-to-face gaming console that combines the best of board games and video games into one beautiful n…". The post runs 58 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Board?
- In its own words on X: "The face-to-face game console where physical pieces make a shared screen come alive." Board posted the Board launch from @boardisfun on Oct 28, 2025.
- How many views did Board get on X?
- 2,051,903 views. Board posted it from @boardisfun on Oct 28, 2025, and the post has 3,487 likes, 132 reposts, 82 quotes, 85 replies and 3,589 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Board a big launch on X?
- It ranks #352 of the 2839 launches Gridd tracks, with more views than 88% of them and 12x the median launch's 175K views. Its engagement rate is 0.18%, against a median of 0.48%.
- What would 2.1M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.1M views would cost $205K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $51K.
Source: Gridd launch tracker, gridd.agency/launches/board, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.