How did Craft 2.7.4 do on X?
Craft posted the Craft 2.7.4 launch from @craftdocsapp on Feb 28, 2024. The post has 25,966 views, 77 likes, 4 reposts, 2 quotes and 8 replies, an engagement rate of 0.35%. It ranks #3064 of the 3,785 launches Gridd tracks.
🔥Latest version is out now! 🧭Navigation Update: Effortlessly swap the left sidebar on Mac and iPad with a simple swipe when you are in a doc 🪟Revamped Window and Tab Management ⚡️Performance Power-Up 🎁Whiteboard Beta, Sound & Haptics Enhancements https://documents.craft.me/v2.7.4
- 22%the median launch120.1K median views
- #3064of the launches we trackout of 3,785
- 0.8xits own following34,557 followers
- Views
- 26K
- Likes
- 77
- Reposts
- 4
- Quotes
- 2
- Replies
- 8
- Bookmarks
- 8
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 26K views would cost $3K. Gridd guarantees one million views, 39x what this post got, for about $25K.
The post reached about 0.8 views for every follower of @craftdocsapp.
What launched?
Craft released version 2.7.4, adding swipe sidebar navigation on Mac and iPad, revamped window and tab management, performance gains and a whiteboard beta.
How does it compare with other launches?
Craft 2.7.4 has more views than 19% of the 3,785 launches Gridd tracks: 22% of the median launch's 120.1K views.
- Craft 2.7.426K
- Median tracked launch120.1K
- #1: xAI Voice Cloning204M
| Metric | Craft 2.7.4 | Median launch |
|---|---|---|
| Views | 26K | 120.1K |
| Engagement rate | 0.35% | 0.58% |
| Views per follower | 0.8 | 1.5 |
| Quote posts | 2 | 20 |
| Saves per 10K views | 3.1 | 14.9 |
Other Craft launches we track: Craft Tags and Web Clipper (415.9K views), Craft update (97.6K views), Craft v3.4 (20.1K views), Craft Summer Release (15.7K views), Craft 2.7.6 (13.4K views), Craft Tags (12.8K views). All 16 Craft launches, or every productivity launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Productivity launches | 301 | 47.2K | 55% | #190 |
| Accounts 10K to 100K followers | 1,322 | 74.4K | 35% | #978 |
| Image launch posts | 897 | 84.9K | 31% | #668 |
| Every launch | 3,785 | 120.1K | 22% | #3064 |
What this launch shows
From an account with 34.6K followers, the post reached 0.8 times the account's following. Launches from accounts 10K to 100K followers reach a median of 2.3 times their following, so this one went about 33% as far as usual for its size. It ranks 978 of 1322 launches from accounts that size.
It drew 2 quote posts, 0.8 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "🔥Latest version is out now!". The post runs 39 words, against a median of 38 for launch posts here, and leads with an image: image launches have a median of 84.9K views, against 131K for the rest.
There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 124.8K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 15, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Craft?
- In its own words on X: "Your ideas. Your style. Apple’s Mac App of the Year." Craft posted the Craft 2.7.4 launch from @craftdocsapp on Feb 28, 2024.
- How many views did Craft 2.7.4 get on X?
- 25,966 views. Craft posted it from @craftdocsapp on Feb 28, 2024, and the post has 77 likes, 4 reposts, 2 quotes, 8 replies and 8 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 15, 2026.
- Was Craft 2.7.4 a big launch on X?
- It ranks #3064 of the 3,785 launches Gridd tracks, with more views than 19% of them and 22% of the median launch's 120.1K views. Its engagement rate is 0.35%, against a median of 0.58%.
- What would 26K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 26K views would cost $3K. Gridd guarantees one million views, 39x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/craft-2-7-4, read from the post on X on Nov 15, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.