How did Craft Summer Release do on X?
Craft posted the Craft Summer Release launch from @craftdocsapp on May 13, 2024. The post has 15,684 views, 97 likes, 11 reposts, 5 quotes and 13 replies, an engagement rate of 0.8%. It ranks #2825 of the 2,981 launches Gridd tracks.
☀️Summer Release is here and it's our most expansive update ever! This update follows up to make @craftdocsapp even more powerful and helps you to create beautiful docs. Reminders, Whiteboards, Find & Replace, Vision Pro - you name it, we have it! ✨ https://documents.craft.me/v2.8
- 9%the median launch177.5K median views
- #2825of the launches we trackout of 2,981
- 0.5xits own following34,554 followers
- Views
- 15.7K
- Likes
- 97
- Reposts
- 11
- Quotes
- 5
- Replies
- 13
- Bookmarks
- 8
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 15.7K views would cost $2K. Gridd guarantees one million views, 64x what this post got, for about $25K.
The post reached about 0.5 views for every follower of @craftdocsapp.
What launched?
Craft launched its Summer Release, adding reminders, whiteboards, find and replace, and Vision Pro support to its docs app.
How does it compare with other launches?
Craft Summer Release has more views than 5% of the 2,981 launches Gridd tracks: 9% of the median launch's 177.5K views.
- Craft Summer Release15.7K
- Median tracked launch177.5K
- #1: xAI Voice Cloning204M
| Metric | Craft Summer Release | Median launch |
|---|---|---|
| Views | 15.7K | 177.5K |
| Engagement rate | 0.8% | 0.48% |
| Views per follower | 0.5 | 2.6 |
| Quote posts | 5 | 27 |
| Saves per 10K views | 5.1 | 13.7 |
Other Craft launches we track: Craft Tags and Web Clipper (415.9K views), Craft update (97.6K views), Craft 2.7.4 (26K views), Craft v3.4 (20.1K views), Craft 2.7.6 (13.4K views), Craft Tags (12.8K views). All 8 Craft launches, or every productivity launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Productivity launches | 209 | 82.1K | 19% | #187 |
| Accounts 10K to 100K followers | 1,154 | 96.9K | 16% | #1059 |
| Text-only launch posts | 300 | 126.9K | 12% | #275 |
| Every launch | 2,981 | 177.5K | 9% | #2825 |
What this launch shows
From an account with 34.6K followers, the post reached 0.5 times the account's following. Launches from accounts 10K to 100K followers reach a median of 2.9 times their following, so this one went about 15% as far as usual for its size. It ranks 1059 of 1154 launches from accounts that size.
It drew 5 quote posts, 3.2 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "☀️Summer Release is here and it's our most expansive update ever!". The post runs 43 words, against a median of 39 for launch posts here, and leads with no media: text-only launches have a median of 126.9K views, against 184.1K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.7K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 187.8K views; the strongest day is Tuesday at 197.9K.
Every comparison is against the 2,981 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Craft?
- In its own words on X: "Your ideas. Your style. Apple’s Mac App of the Year." Craft posted the Craft Summer Release launch from @craftdocsapp on May 13, 2024.
- How many views did Craft Summer Release get on X?
- 15,684 views. Craft posted it from @craftdocsapp on May 13, 2024, and the post has 97 likes, 11 reposts, 5 quotes, 13 replies and 8 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Craft Summer Release a big launch on X?
- It ranks #2825 of the 2,981 launches Gridd tracks, with more views than 5% of them and 9% of the median launch's 177.5K views. Its engagement rate is 0.8%, against a median of 0.48%.
- What would 15.7K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 15.7K views would cost $2K. Gridd guarantees one million views, 64x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/craft-summer-release, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.