How did Eight Sleep Nap Mode do on X?
Eight Sleep posted the Nap Mode launch from @eightsleep on Nov 26, 2025. The post has 18,758 views, 13 likes, 1 reposts, 1 quotes and 0 replies, an engagement rate of 0.08%. It ranks #2771 of the 2,981 launches Gridd tracks.
Nap Mode is here 💤 This Thanksgiving, we’re grateful for the little things… family, a full belly, and a mid-day nap that actually recharges you. ☑️ Set the timer for your desired nap time ☑️ Nap at the perfect temperature ☑️ Choose to wake with sound or gentle vibration ☑️ Track how each nap supports your recovery Update your app and rest smarter, day or night. Nap Mode arrived right on time 🖤
- 11%the median launch177.5K median views
- #2771of the launches we trackout of 2,981
- 0.3xits own following64,479 followers
- Views
- 18.8K
- Likes
- 13
- Reposts
- 1
- Quotes
- 1
- Replies
- 0
- Bookmarks
- 2
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 18.8K views would cost $2K. Gridd guarantees one million views, 53x what this post got, for about $25K.
The post reached about 0.3 views for every follower of @eightsleep.
What launched?
Eight Sleep launched Nap Mode, an app feature with a nap timer, temperature control, sound or vibration wake-up and recovery tracking.
How does it compare with other launches?
Eight Sleep Nap Mode has more views than 7% of the 2,981 launches Gridd tracks: 11% of the median launch's 177.5K views.
- Eight Sleep Nap Mode18.8K
- Median tracked launch177.5K
- #1: xAI Voice Cloning204M
| Metric | Eight Sleep Nap Mode | Median launch |
|---|---|---|
| Views | 18.8K | 177.5K |
| Engagement rate | 0.08% | 0.48% |
| Views per follower | 0.3 | 2.6 |
| Quote posts | 1 | 27 |
| Saves per 10K views | 1.1 | 13.7 |
Other Eight Sleep launches we track: Eight Sleep Pregnancy mode (186.1K views), Eight Sleep Sleep Elixir (70.6K views) and Eight Sleep Biological Age (35.5K views). All 4 Eight Sleep launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 140 | 356.8K | 5% | #136 |
| Accounts 10K to 100K followers | 1,154 | 96.9K | 19% | #1027 |
| Video launch posts | 2,021 | 192K | 10% | #1907 |
| Every launch | 2,981 | 177.5K | 11% | #2771 |
What this launch shows
From an account with 64.5K followers, the post reached 0.3 times the account's following. Launches from accounts 10K to 100K followers reach a median of 2.9 times their following, so this one went about 10% as far as usual for its size. It ranks 1027 of 1154 launches from accounts that size.
It drew 1 quote posts, 0.5 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Nap Mode is here 💤". The post runs 73 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192K views, against 142.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 187.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 171.3K views; the strongest day is Tuesday at 197.9K.
Every comparison is against the 2,981 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Eight Sleep?
- In its own words on X: "Designed for deep sleep, personalized to you." Eight Sleep posted the Nap Mode launch from @eightsleep on Nov 26, 2025.
- How many views did Eight Sleep Nap Mode get on X?
- 18,758 views. Eight Sleep posted it from @eightsleep on Nov 26, 2025, and the post has 13 likes, 1 reposts, 1 quotes, 0 replies and 2 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Eight Sleep Nap Mode a big launch on X?
- It ranks #2771 of the 2,981 launches Gridd tracks, with more views than 7% of them and 11% of the median launch's 177.5K views. Its engagement rate is 0.08%, against a median of 0.48%.
- What would 18.8K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 18.8K views would cost $2K. Gridd guarantees one million views, 53x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/eight-sleep-nap-mode, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.