How did Eight Sleep Pregnancy mode do on X?
Eight Sleep posted the Pregnancy mode launch from @eightsleep on May 5, 2026. The post has 186,130 views, 203 likes, 2 reposts, 11 quotes and 12 replies, an engagement rate of 0.12%. It ranks #1394 of the 2839 launches Gridd tracks.
Introducing Pregnancy mode Your body in pregnancy changes by the week. Body feels hotter. HRV drops. Resting heart rate shifts. Seeing the data isn't enough. We believe technology should act on it. So we built it that way. Pregnancy mode cools your Pod progressively as your body feels warmer, in step with your pregnancy stage and through 24 weeks postpartum. It also recalibrates your in-app benchmarks for HRV, breathing rate, and resting heart rate to pregnancy-expected ranges. Trained on 45,000+ nights of sleep data from pregnant women. The largest research foundation of its kind. Rolling out May 10 on the Eight Sleep app
- 1.1xthe median launch175K median views
- #1394of the launches we trackout of 2839
- 2.9xits own following64,477 followers
- Views
- 186.1K
- Likes
- 203
- Reposts
- 2
- Quotes
- 11
- Replies
- 12
- Bookmarks
- 84
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 186.1K views would cost $19K. Gridd guarantees one million views, 5.4x what this post got, for about $25K.
The post reached about 2.9 views for every follower of @eightsleep.
What launched?
Eight Sleep launched Pregnancy mode, which progressively cools the Pod as the body warms through pregnancy and 24 weeks postpartum.
How does it compare with other launches?
Eight Sleep Pregnancy mode has more views than 51% of the 2839 launches Gridd tracks: 1.1x the median launch's 175K views.
- Eight Sleep Pregnancy mode186.1K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Eight Sleep Pregnancy mode | Median launch |
|---|---|---|
| Views | 186.1K | 175K |
| Engagement rate | 0.12% | 0.48% |
| Views per follower | 2.9 | 2.8 |
| Quote posts | 11 | 27 |
| Saves per 10K views | 4.5 | 14.2 |
Other Eight Sleep launches we track: Eight Sleep Biological Age (35.5K views). All 2 Eight Sleep launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 66% | #58 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 1.9x | #424 |
| Video launch posts | 1,940 | 192.5K | 97% | #988 |
| Every launch | 2,839 | 175K | 1.1x | #1394 |
What this launch shows
From an account with 64.5K followers, the post reached 2.9 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 94% as far as usual for its size. It ranks 424 of 1135 launches from accounts that size.
It drew 11 quote posts, 0.6 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Pregnancy mode". The post runs 103 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Eight Sleep?
- In its own words on X: "Designed for deep sleep, personalized to you." Eight Sleep posted the Pregnancy mode launch from @eightsleep on May 5, 2026.
- How many views did Eight Sleep Pregnancy mode get on X?
- 186,130 views. Eight Sleep posted it from @eightsleep on May 5, 2026, and the post has 203 likes, 2 reposts, 11 quotes, 12 replies and 84 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Eight Sleep Pregnancy mode a big launch on X?
- It ranks #1394 of the 2839 launches Gridd tracks, with more views than 51% of them and 1.1x the median launch's 175K views. Its engagement rate is 0.12%, against a median of 0.48%.
- What would 186.1K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 186.1K views would cost $19K. Gridd guarantees one million views, 5.4x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/eight-sleep-pregnancy-mode, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.