How did Eight Sleep Sleep Elixir do on X?
Eight Sleep posted the Sleep Elixir launch from @eightsleep on Feb 4, 2025. The post has 70,551 views, 20 likes, 1 reposts, 8 quotes and 9 replies, an engagement rate of 0.05%. It ranks #2307 of the 3,785 launches Gridd tracks.
Meet Sleep Elixir, here to take you from chaos to calm for your best sleep yet. https://bit.ly/3WNMx1r
- 59%the median launch120.1K median views
- #2307of the launches we trackout of 3,785
- 1.1xits own following64,480 followers
- Views
- 70.6K
- Likes
- 20
- Reposts
- 1
- Quotes
- 8
- Replies
- 9
- Bookmarks
- 15
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 70.6K views would cost $7K. Gridd guarantees one million views, 14x what this post got, for about $25K.
The post reached about 1.1 views for every follower of @eightsleep.
What launched?
Eight Sleep launched Sleep Elixir, a product designed to take users from chaos to calm for better sleep.
How does it compare with other launches?
Eight Sleep Sleep Elixir has more views than 39% of the 3,785 launches Gridd tracks: 59% of the median launch's 120.1K views.
- Eight Sleep Sleep Elixir70.6K
- Median tracked launch120.1K
- #1: xAI Voice Cloning204M
| Metric | Eight Sleep Sleep Elixir | Median launch |
|---|---|---|
| Views | 70.6K | 120.1K |
| Engagement rate | 0.05% | 0.58% |
| Views per follower | 1.1 | 1.5 |
| Quote posts | 8 | 20 |
| Saves per 10K views | 2.1 | 14.9 |
Other Eight Sleep launches we track: Eight Sleep Pregnancy mode (186.1K views), Eight Sleep Biological Age (35.5K views) and Eight Sleep Nap Mode (18.8K views). All 4 Eight Sleep launches, or every consumer launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 126 | 187.9K | 38% | #86 |
| Accounts 10K to 100K followers | 1,322 | 74.4K | 95% | #679 |
| Video launch posts | 2,470 | 144.8K | 49% | #1616 |
| Every launch | 3,785 | 120.1K | 59% | #2307 |
What this launch shows
From an account with 64.5K followers, the post reached 1.1 times the account's following. Launches from accounts 10K to 100K followers reach a median of 2.3 times their following, so this one went about 48% as far as usual for its size. It ranks 679 of 1322 launches from accounts that size.
It drew 8 quote posts, 1.1 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Meet Sleep Elixir, here to take you from chaos to calm for your best sleep yet.". The post runs 16 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.8K views, against 77.9K for the rest.
There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 137.9K views, the strongest day in the tracker.
Every comparison is against the 3,785 launches in the tracker, read on Nov 15, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Eight Sleep?
- In its own words on X: "Designed for deep sleep, personalized to you." Eight Sleep posted the Sleep Elixir launch from @eightsleep on Feb 4, 2025.
- How many views did Eight Sleep Sleep Elixir get on X?
- 70,551 views. Eight Sleep posted it from @eightsleep on Feb 4, 2025, and the post has 20 likes, 1 reposts, 8 quotes, 9 replies and 15 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 15, 2026.
- Was Eight Sleep Sleep Elixir a big launch on X?
- It ranks #2307 of the 3,785 launches Gridd tracks, with more views than 39% of them and 59% of the median launch's 120.1K views. Its engagement rate is 0.05%, against a median of 0.58%.
- What would 70.6K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 70.6K views would cost $7K. Gridd guarantees one million views, 14x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/eight-sleep-sleep-elixir, read from the post on X on Nov 15, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.