How did Lava Buy Bitcoin to self-custody do on X?
Lava posted the Buy Bitcoin to self-custody launch from @lava_xyz on Apr 23, 2025. The post has 25,585 views, 28 likes, 5 reposts, 2 quotes and 6 replies, an engagement rate of 0.16%. It ranks #2488 of the 2839 launches Gridd tracks.
Introducing our latest feature in Lava: buy Bitcoin directly to self-custody using your bank account! No need for multiple hops between banks, custodians, and your self-custody wallet. Every Lava user now has access to a bitcoin bank account for BTC purchases.
- 15%the median launch175K median views
- #2488of the launches we trackout of 2839
- 2.4xits own following10,843 followers
- Views
- 25.6K
- Likes
- 28
- Reposts
- 5
- Quotes
- 2
- Replies
- 6
- Bookmarks
- 12
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 25.6K views would cost $3K. Gridd guarantees one million views, 39x what this post got, for about $25K.
The post reached about 2.4 views for every follower of @lava_xyz.
What launched?
Lava launched a feature to buy Bitcoin directly to self-custody using a bank account, giving every user a bitcoin bank account for purchases.
How does it compare with other launches?
Lava Buy Bitcoin to self-custody has more views than 12% of the 2839 launches Gridd tracks: 15% of the median launch's 175K views.
- Lava Buy Bitcoin to self-custody25.6K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Lava Buy Bitcoin to self-custody | Median launch |
|---|---|---|
| Views | 25.6K | 175K |
| Engagement rate | 0.16% | 0.48% |
| Views per follower | 2.4 | 2.8 |
| Quote posts | 2 | 27 |
| Saves per 10K views | 4.7 | 14.2 |
Other Lava launches we track: Lava Card (2.9M views) and Lava Bitcoin-backed line of credit (27.9K views). All 3 Lava launches, or every fintech launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Fintech launches | 140 | 109.7K | 23% | #121 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 26% | #922 |
| Video launch posts | 1,940 | 192.5K | 13% | #1719 |
| Every launch | 2,839 | 175K | 15% | #2488 |
What this launch shows
From an account with 10.8K followers, the post reached 2.4 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 77% as far as usual for its size. It ranks 922 of 1135 launches from accounts that size.
It drew 2 quote posts, 0.8 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing our latest feature in Lava: buy Bitcoin directly to self-custody using your bank account!". The post runs 41 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Lava?
- In its own words on X: "The financial platform for bitcoin. Spend globally with Lava Card while earning bitcoin back, borrow against your bitcoin, earn on dollars, and more." Lava posted the Buy Bitcoin to self-custody launch from @lava_xyz on Apr 23, 2025.
- How many views did Lava Buy Bitcoin to self-custody get on X?
- 25,585 views. Lava posted it from @lava_xyz on Apr 23, 2025, and the post has 28 likes, 5 reposts, 2 quotes, 6 replies and 12 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Lava Buy Bitcoin to self-custody a big launch on X?
- It ranks #2488 of the 2839 launches Gridd tracks, with more views than 12% of them and 15% of the median launch's 175K views. Its engagement rate is 0.16%, against a median of 0.48%.
- What would 25.6K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 25.6K views would cost $3K. Gridd guarantees one million views, 39x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/lava-buy-bitcoin-to-self-custody, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.