How did Craft year-end release do on X?
Craft posted the Craft year-end release launch from @craftdocsapp on Dec 16, 2025. The post has 12,500 views, 94 likes, 8 reposts, 1 quotes and 1 replies, an engagement rate of 0.83%. It ranks #3538 of the 3,785 launches Gridd tracks.
Our final release of the year is here: - Assistant now understands images and PDFs with OCR - The improved Help Agent is fully free - New web research option - Opt-in offline reading on the web A strong way to wrap up the year for Craft.
- 10%the median launch120.1K median views
- #3538of the launches we trackout of 3,785
- 0.4xits own following34,557 followers
- Views
- 12.5K
- Likes
- 94
- Reposts
- 8
- Quotes
- 1
- Replies
- 1
- Bookmarks
- 18
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 12.5K views would cost $1K. Gridd guarantees one million views, 80x what this post got, for about $25K.
The post reached about 0.4 views for every follower of @craftdocsapp.
What launched?
Craft released its final update of the year, adding image and PDF OCR to Assistant, a free Help Agent, web research and offline reading.
How does it compare with other launches?
Craft year-end release has more views than 7% of the 3,785 launches Gridd tracks: 10% of the median launch's 120.1K views.
- Craft year-end release12.5K
- Median tracked launch120.1K
- #1: xAI Voice Cloning204M
| Metric | Craft year-end release | Median launch |
|---|---|---|
| Views | 12.5K | 120.1K |
| Engagement rate | 0.83% | 0.58% |
| Views per follower | 0.4 | 1.5 |
| Quote posts | 1 | 20 |
| Saves per 10K views | 14.4 | 14.9 |
Other Craft launches we track: Craft Tags and Web Clipper (415.9K views), Craft update (97.6K views), Craft 2.7.4 (26K views), Craft v3.4 (20.1K views), Craft Summer Release (15.7K views), Craft 2.7.6 (13.4K views). All 16 Craft launches, or every productivity launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Productivity launches | 301 | 47.2K | 27% | #263 |
| Accounts 10K to 100K followers | 1,322 | 74.4K | 17% | #1191 |
| Video launch posts | 2,470 | 144.8K | 9% | #2362 |
| Every launch | 3,785 | 120.1K | 10% | #3538 |
What this launch shows
From an account with 34.6K followers, the post reached 0.4 times the account's following. Launches from accounts 10K to 100K followers reach a median of 2.3 times their following, so this one went about 16% as far as usual for its size. It ranks 1191 of 1322 launches from accounts that size.
It drew 1 quote posts, 0.8 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Our final release of the year is here:". The post runs 47 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.8K views, against 77.9K for the rest.
There is no link in the post. Launch posts without a link have a median of 128.7K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 137.9K views, the strongest day in the tracker.
Every comparison is against the 3,785 launches in the tracker, read on Nov 15, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Craft?
- In its own words on X: "Your ideas. Your style. Apple’s Mac App of the Year." Craft posted the Craft year-end release launch from @craftdocsapp on Dec 16, 2025.
- How many views did Craft year-end release get on X?
- 12,500 views. Craft posted it from @craftdocsapp on Dec 16, 2025, and the post has 94 likes, 8 reposts, 1 quotes, 1 replies and 18 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 15, 2026.
- Was Craft year-end release a big launch on X?
- It ranks #3538 of the 3,785 launches Gridd tracks, with more views than 7% of them and 10% of the median launch's 120.1K views. Its engagement rate is 0.83%, against a median of 0.58%.
- What would 12.5K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 12.5K views would cost $1K. Gridd guarantees one million views, 80x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/craft-year-end-release, read from the post on X on Nov 15, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.
