How did Figure 02 do on X?
Figure posted the Figure 02 launch from @Figure_robot on Aug 6, 2024. The post has 1,702,286 views, 4,360 likes, 1,075 reposts, 629 quotes and 373 replies, an engagement rate of 0.38%. It ranks #396 of the 2839 launches Gridd tracks.
Meet Figure 02 - the world's most advanced AI hardware
- 9.7xthe median launch175K median views
- #396of the launches we trackout of 2839
- 7.5xits own following227,221 followers
- Views
- 1.7M
- Likes
- 4.4K
- Reposts
- 1.1K
- Quotes
- 629
- Replies
- 373
- Bookmarks
- 831
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.7M views would cost $170K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $43K.
The post reached about 7.5 views for every follower of @Figure_robot.
What launched?
Figure launched Figure 02, an AI humanoid robot it describes as its most advanced hardware.
How does it compare with other launches?
Figure 02 has more views than 86% of the 2839 launches Gridd tracks: 9.7x the median launch's 175K views.
- Figure 021.7M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Figure 02 | Median launch |
|---|---|---|
| Views | 1.7M | 175K |
| Engagement rate | 0.38% | 0.48% |
| Views per follower | 7.5 | 2.8 |
| Quote posts | 629 | 27 |
| Saves per 10K views | 4.9 | 14.2 |
Other Figure launches we track: Figure Helix 2.5 (3.5M views), Figure Helix (1.8M views), Figure 03 (1.6M views) and Figure Helix 02 (1.1M views). All 5 Figure launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 6.1x | #24 |
| Accounts 100K to 1M followers | 909 | 252.6K | 6.7x | #122 |
| Video launch posts | 1,940 | 192.5K | 8.8x | #297 |
| Every launch | 2,839 | 175K | 9.7x | #396 |
What this launch shows
From an account with 227.2K followers, the post reached 7.5 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 7.7 times further than usual for its size. It ranks 122 of 909 launches from accounts that size.
It drew 629 quote posts, 3.7 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Meet Figure 02 - the world's most advanced AI hardware". The post runs 10 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Figure?
- In its own words on X: "Figure is an AI Robotics company building the world's first commercially viable autonomous humanoid robot." Figure posted the Figure 02 launch from @Figure_robot on Aug 6, 2024.
- How many views did Figure 02 get on X?
- 1,702,286 views. Figure posted it from @Figure_robot on Aug 6, 2024, and the post has 4,360 likes, 1,075 reposts, 629 quotes, 373 replies and 831 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Figure 02 a big launch on X?
- It ranks #396 of the 2839 launches Gridd tracks, with more views than 86% of them and 9.7x the median launch's 175K views. Its engagement rate is 0.38%, against a median of 0.48%.
- What would 1.7M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.7M views would cost $170K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $43K.
Source: Gridd launch tracker, gridd.agency/launches/figure-02, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.