How did Figure Helix 02 do on X?
Figure posted the Helix 02 launch from @Figure_robot on Jan 27, 2026. The post has 1,098,508 views, 4,968 likes, 754 reposts, 440 quotes and 357 replies, an engagement rate of 0.59%. It ranks #547 of the 2839 launches Gridd tracks.
Introducing Helix 02 It's our most powerful model to date - it's using the whole body to do dishes end-to-end and it's fully autonomous
- 6.3xthe median launch175K median views
- #547of the launches we trackout of 2839
- 4.8xits own following227,221 followers
- Views
- 1.1M
- Likes
- 5K
- Reposts
- 754
- Quotes
- 440
- Replies
- 357
- Bookmarks
- 1K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.1M views would cost $110K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $27K.
The post reached about 4.8 views for every follower of @Figure_robot.
What launched?
Figure launched Helix 02, its newest model, which uses the whole body to do dishes end to end fully autonomously.
How does it compare with other launches?
Figure Helix 02 has more views than 81% of the 2839 launches Gridd tracks: 6.3x the median launch's 175K views.
- Figure Helix 021.1M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Figure Helix 02 | Median launch |
|---|---|---|
| Views | 1.1M | 175K |
| Engagement rate | 0.59% | 0.48% |
| Views per follower | 4.8 | 2.8 |
| Quote posts | 440 | 27 |
| Saves per 10K views | 9.1 | 14.2 |
Other Figure launches we track: Figure Helix 2.5 (3.5M views), Figure Helix (1.8M views), Figure 02 (1.7M views) and Figure 03 (1.6M views). All 5 Figure launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 3.9x | #33 |
| Accounts 100K to 1M followers | 909 | 252.6K | 4.3x | #178 |
| Video launch posts | 1,940 | 192.5K | 5.7x | #404 |
| Every launch | 2,839 | 175K | 6.3x | #547 |
What this launch shows
From an account with 227.2K followers, the post reached 4.8 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 4.9 times further than usual for its size. It ranks 178 of 909 launches from accounts that size.
It drew 440 quote posts, 4.0 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Helix 02". The post runs 24 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Figure?
- In its own words on X: "Figure is an AI Robotics company building the world's first commercially viable autonomous humanoid robot." Figure posted the Helix 02 launch from @Figure_robot on Jan 27, 2026.
- How many views did Figure Helix 02 get on X?
- 1,098,508 views. Figure posted it from @Figure_robot on Jan 27, 2026, and the post has 4,968 likes, 754 reposts, 440 quotes, 357 replies and 1,000 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Figure Helix 02 a big launch on X?
- It ranks #547 of the 2839 launches Gridd tracks, with more views than 81% of them and 6.3x the median launch's 175K views. Its engagement rate is 0.59%, against a median of 0.48%.
- What would 1.1M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.1M views would cost $110K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $27K.
Source: Gridd launch tracker, gridd.agency/launches/figure-helix-02, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.