How did OpenAI Character cameos do on X?
OpenAI posted the Character cameos launch from @OpenAI on Oct 29, 2025. The post has 687,427 views, 3,437 likes, 455 reposts, 200 quotes and 388 replies, an engagement rate of 0.65%. It ranks #808 of the 3,785 launches Gridd tracks.
Introducing character cameos, now available in the Sora app.
- 5.8xthe median launch119.4K median views
- #808of the launches we trackout of 3,785
- 0.1xits own following5,537,808 followers
- Views
- 687.4K
- Likes
- 3.4K
- Reposts
- 455
- Quotes
- 200
- Replies
- 388
- Bookmarks
- 756
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 687.4K views would cost $69K. Gridd guarantees one million views, 1.5x what this post got, for about $25K.
The post reached about 0.1 views for every follower of @OpenAI.
What launched?
OpenAI introduced character cameos in the Sora app.
How does it compare with other launches?
OpenAI Character cameos has more views than 79% of the 3,785 launches Gridd tracks: 5.8x the median launch's 119.4K views.
- OpenAI Character cameos687.4K
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | OpenAI Character cameos | Median launch |
|---|---|---|
| Views | 687.4K | 119.4K |
| Engagement rate | 0.65% | 0.58% |
| Views per follower | 0.1 | 1.5 |
| Quote posts | 200 | 20 |
| Saves per 10K views | 11.0 | 15.0 |
Other OpenAI launches we track: OpenAI GPT-6 Astra (139.4M views), OpenAI GPT-5.6 Sol (19M views), OpenAI ChatGPT Work (16.1M views), OpenAI Astra for Law (16M views), OpenAI ChatGPT for Financial Services (15.7M views), OpenAI dots (15M views). All 36 OpenAI launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 3.5x | #500 |
| Accounts over 1M followers | 360 | 1M | 66% | #209 |
| Video launch posts | 2,470 | 144.7K | 4.7x | #587 |
| Every launch | 3,785 | 119.4K | 5.8x | #808 |
What this launch shows
From an account with 5.5M followers, the post reached 0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.3 times their following, so this one went about 43% as far as usual for its size. It ranks 209 of 360 launches from accounts that size.
It drew 200 quote posts, 2.9 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing character cameos, now available in the Sora app.". The post runs 9 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is no link in the post. Launch posts without a link have a median of 127.4K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 124.8K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is OpenAI?
- In its own words on X: "OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity." OpenAI posted the Character cameos launch from @OpenAI on Oct 29, 2025.
- How many views did OpenAI Character cameos get on X?
- 687,427 views. OpenAI posted it from @OpenAI on Oct 29, 2025, and the post has 3,437 likes, 455 reposts, 200 quotes, 388 replies and 756 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was OpenAI Character cameos a big launch on X?
- It ranks #808 of the 3,785 launches Gridd tracks, with more views than 79% of them and 5.8x the median launch's 119.4K views. Its engagement rate is 0.65%, against a median of 0.58%.
- What would 687.4K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 687.4K views would cost $69K. Gridd guarantees one million views, 1.5x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/openai-character-cameos, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.