How did OpenAI ChatGPT Atlas do on X?
OpenAI posted the ChatGPT Atlas launch from @OpenAI on Oct 21, 2025. The post has 14,147,803 views, 29,222 likes, 4,034 reposts, 4,481 quotes and 2,289 replies, an engagement rate of 0.28%. It ranks #80 of the 3,785 launches Gridd tracks.
Meet our new browser—ChatGPT Atlas. Available today on macOS: http://chatgpt.com/atlas
- 118xthe median launch119.4K median views
- #80of the launches we trackout of 3,785
- 2.6xits own following5,537,794 followers
- Views
- 14.1M
- Likes
- 29.2K
- Reposts
- 4K
- Quotes
- 4.5K
- Replies
- 2.3K
- Bookmarks
- 7.8K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 14.1M views would cost $1.4M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $354K.
The post reached about 2.6 views for every follower of @OpenAI.
What launched?
OpenAI launched ChatGPT Atlas, its new browser, available on macOS at launch.
How does it compare with other launches?
OpenAI ChatGPT Atlas has more views than 98% of the 3,785 launches Gridd tracks: 118x the median launch's 119.4K views.
- OpenAI ChatGPT Atlas14.1M
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | OpenAI ChatGPT Atlas | Median launch |
|---|---|---|
| Views | 14.1M | 119.4K |
| Engagement rate | 0.28% | 0.58% |
| Views per follower | 2.6 | 1.5 |
| Quote posts | 4.5K | 20 |
| Saves per 10K views | 5.5 | 15.0 |
Other OpenAI launches we track: OpenAI GPT-6 Astra (139.4M views), OpenAI GPT-5.6 Sol (19M views), OpenAI ChatGPT Work (16.1M views), OpenAI Astra for Law (16M views), OpenAI ChatGPT for Financial Services (15.7M views), OpenAI dots (15M views). All 36 OpenAI launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 73x | #46 |
| Accounts over 1M followers | 360 | 1M | 14x | #47 |
| Video launch posts | 2,470 | 144.8K | 98x | #58 |
| Every launch | 3,785 | 119.4K | 118x | #80 |
What this launch shows
From an account with 5.5M followers, the post reached 2.6 times the account's following. Launches from accounts over 1M followers reach a median of 0.3 times their following, so this one went about 8.9 times further than usual for its size. It ranks 47 of 360 launches from accounts that size.
It drew 4,481 quote posts, 3.2 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Meet our new browser—ChatGPT Atlas.". The post runs 9 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.8K views, against 77.9K for the rest.
There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 137.9K views, the strongest day in the tracker.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is OpenAI?
- In its own words on X: "OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity." OpenAI posted the ChatGPT Atlas launch from @OpenAI on Oct 21, 2025.
- How many views did OpenAI ChatGPT Atlas get on X?
- 14,147,803 views. OpenAI posted it from @OpenAI on Oct 21, 2025, and the post has 29,222 likes, 4,034 reposts, 4,481 quotes, 2,289 replies and 7,830 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was OpenAI ChatGPT Atlas a big launch on X?
- It ranks #80 of the 3,785 launches Gridd tracks, with more views than 98% of them and 118x the median launch's 119.4K views. Its engagement rate is 0.28%, against a median of 0.58%.
- What would 14.1M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 14.1M views would cost $1.4M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $354K.
Source: Gridd launch tracker, gridd.agency/launches/openai-chatgpt-atlas, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.