How did OpenAI Frontier do on X?
OpenAI posted the OpenAI Frontier launch from @OpenAI on Feb 5, 2026. The post has 2,127,464 views, 6,034 likes, 751 reposts, 454 quotes and 545 replies, an engagement rate of 0.37%. It ranks #383 of the 3,785 launches Gridd tracks.
Introducing OpenAI Frontier—a new platform that helps enterprises build, deploy, and manage AI coworkers that can do real work. https://openai.com/index/introducing-openai-frontier/
- 18xthe median launch119.4K median views
- #383of the launches we trackout of 3,785
- 0.4xits own following5,537,810 followers
- Views
- 2.1M
- Likes
- 6K
- Reposts
- 751
- Quotes
- 454
- Replies
- 545
- Bookmarks
- 3.5K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.1M views would cost $213K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $53K.
The post reached about 0.4 views for every follower of @OpenAI.
What launched?
OpenAI launched OpenAI Frontier, a platform that helps enterprises build, deploy and manage AI coworkers.
How does it compare with other launches?
OpenAI Frontier has more views than 90% of the 3,785 launches Gridd tracks: 18x the median launch's 119.4K views.
- OpenAI Frontier2.1M
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | OpenAI Frontier | Median launch |
|---|---|---|
| Views | 2.1M | 119.4K |
| Engagement rate | 0.37% | 0.58% |
| Views per follower | 0.4 | 1.5 |
| Quote posts | 454 | 20 |
| Saves per 10K views | 16.5 | 15.0 |
Other OpenAI launches we track: OpenAI GPT-6 Astra (139.4M views), OpenAI GPT-5.6 Sol (19M views), OpenAI ChatGPT Work (16.1M views), OpenAI Astra for Law (16M views), OpenAI ChatGPT for Financial Services (15.7M views), OpenAI dots (15M views). All 36 OpenAI launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 11x | #229 |
| Accounts over 1M followers | 360 | 1M | 2.1x | #148 |
| Text-only launch posts | 418 | 72.1K | 30x | #23 |
| Every launch | 3,785 | 119.4K | 18x | #383 |
What this launch shows
From an account with 5.5M followers, the post reached 0.4 times the account's following. Launches from accounts over 1M followers reach a median of 0.3 times their following, so this one went about 1.3 times further than usual for its size. It ranks 148 of 360 launches from accounts that size.
It drew 454 quote posts, 2.1 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing OpenAI Frontier—a new platform that helps enterprises build, deploy, and manage AI coworkers that can do real work. https://o…". The post runs 19 words, against a median of 38 for launch posts here, and leads with no media: text-only launches have a median of 72.1K views, against 125K for the rest.
There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 112.1K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is OpenAI?
- In its own words on X: "OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity." OpenAI posted the OpenAI Frontier launch from @OpenAI on Feb 5, 2026.
- How many views did OpenAI Frontier get on X?
- 2,127,464 views. OpenAI posted it from @OpenAI on Feb 5, 2026, and the post has 6,034 likes, 751 reposts, 454 quotes, 545 replies and 3,502 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was OpenAI Frontier a big launch on X?
- It ranks #383 of the 3,785 launches Gridd tracks, with more views than 90% of them and 18x the median launch's 119.4K views. Its engagement rate is 0.37%, against a median of 0.58%.
- What would 2.1M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.1M views would cost $213K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $53K.
Source: Gridd launch tracker, gridd.agency/launches/openai-frontier, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.