How did OpenAI GPT-5.4 do on X?

OpenAI posted the GPT-5.4 launch from @OpenAI on Mar 5, 2026. The post has 7,208,330 views, 23,103 likes, 3,188 reposts, 1,988 quotes and 2,031 replies, an engagement rate of 0.42%. It ranks #128 of the 2839 launches Gridd tracks.

OpenAI@OpenAI · 5.5M followersView on X
GPT-5.4 Thinking and GPT-5.4 Pro are rolling out now in ChatGPT. GPT-5.4 is also now available in the API and Codex. GPT-5.4 brings our advances in reasoning, coding, and agentic workflows into one frontier model.
OpenAI GPT-5.4 launch post media
Mar 5, 2026 · 7,208,330 views
  • 41xthe median launch175K median views
  • #128of the launches we trackout of 2839
  • 1.3xits own following5,537,395 followers
Views
7.2M
Likes
23.1K
Reposts
3.2K
Quotes
2K
Replies
2K
Bookmarks
3.1K

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 7.2M views would cost $721K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $180K.

The post reached about 1.3 views for every follower of @OpenAI.

What launched?

OpenAI rolled out GPT-5.4 Thinking and GPT-5.4 Pro in ChatGPT, with GPT-5.4 also available in the API and Codex.

How does it compare with other launches?

OpenAI GPT-5.4 has more views than 96% of the 2839 launches Gridd tracks: 41x the median launch's 175K views.

  • OpenAI GPT-5.47.2M
  • Median tracked launch175K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricOpenAI GPT-5.4Median launch
Views7.2M175K
Engagement rate0.42%0.48%
Views per follower1.32.8
Quote posts2K27
Saves per 10K views4.314.2

Other OpenAI launches we track: OpenAI GPT-6 Astra (139.4M views), OpenAI GPT-5.6 Sol (19M views), OpenAI ChatGPT Work (16.1M views), OpenAI Astra for Law (16M views), OpenAI ChatGPT for Financial Services (15.7M views), OpenAI dots (15M views). All 25 OpenAI launches, or every ai launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
AI launches1,462264.5K27x#89
Accounts over 1M followers2242.2M3.2x#64
Image launch posts620143.1K50x#23
Every launch2,839175K41x#128

What this launch shows

From an account with 5.5M followers, the post reached 1.3 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 2.4 times further than usual for its size. It ranks 64 of 224 launches from accounts that size.

It drew 1,988 quote posts, 2.8 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "GPT-5.4 Thinking and GPT-5.4 Pro are rolling out now in ChatGPT.". The post runs 35 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.

There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.

It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

What is OpenAI?
In its own words on X: "OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity." OpenAI posted the GPT-5.4 launch from @OpenAI on Mar 5, 2026.
How many views did OpenAI GPT-5.4 get on X?
7,208,330 views. OpenAI posted it from @OpenAI on Mar 5, 2026, and the post has 23,103 likes, 3,188 reposts, 1,988 quotes, 2,031 replies and 3,107 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was OpenAI GPT-5.4 a big launch on X?
It ranks #128 of the 2839 launches Gridd tracks, with more views than 96% of them and 41x the median launch's 175K views. Its engagement rate is 0.42%, against a median of 0.48%.
What would 7.2M views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 7.2M views would cost $721K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $180K.

Source: Gridd launch tracker, gridd.agency/launches/openai-gpt-5-4, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.