How did OpenAI Parental controls do on X?
OpenAI posted the Parental controls launch from @OpenAI on Sep 29, 2025. The post has 656,132 views, 3,142 likes, 454 reposts, 222 quotes and 595 replies, an engagement rate of 0.67%. It ranks #826 of the 3,785 launches Gridd tracks.
Introducing parental controls in ChatGPT. Now parents and teens can link accounts to automatically get stronger safeguards for teens. Parents also gain tools to adjust features & set limits that work for their family. Rolling out to all ChatGPT users today on web, mobile soon.
- 5.5xthe median launch119.4K median views
- #826of the launches we trackout of 3,785
- 0.1xits own following5,537,810 followers
- Views
- 656.1K
- Likes
- 3.1K
- Reposts
- 454
- Quotes
- 222
- Replies
- 595
- Bookmarks
- 482
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 656.1K views would cost $66K. Gridd guarantees one million views, 1.5x what this post got, for about $25K.
The post reached about 0.1 views for every follower of @OpenAI.
What launched?
OpenAI launched parental controls in ChatGPT, letting parents and teens link accounts for stronger safeguards and feature limits.
How does it compare with other launches?
OpenAI Parental controls has more views than 78% of the 3,785 launches Gridd tracks: 5.5x the median launch's 119.4K views.
- OpenAI Parental controls656.1K
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | OpenAI Parental controls | Median launch |
|---|---|---|
| Views | 656.1K | 119.4K |
| Engagement rate | 0.67% | 0.58% |
| Views per follower | 0.1 | 1.5 |
| Quote posts | 222 | 20 |
| Saves per 10K views | 7.3 | 15.0 |
Other OpenAI launches we track: OpenAI GPT-6 Astra (139.4M views), OpenAI GPT-5.6 Sol (19M views), OpenAI ChatGPT Work (16.1M views), OpenAI Astra for Law (16M views), OpenAI ChatGPT for Financial Services (15.7M views), OpenAI dots (15M views). All 36 OpenAI launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 3.4x | #511 |
| Accounts over 1M followers | 360 | 1M | 63% | #212 |
| Video launch posts | 2,470 | 144.7K | 4.5x | #599 |
| Every launch | 3,785 | 119.4K | 5.5x | #826 |
What this launch shows
From an account with 5.5M followers, the post reached 0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.3 times their following, so this one went about 41% as far as usual for its size. It ranks 212 of 360 launches from accounts that size.
It drew 222 quote posts, 3.4 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing parental controls in ChatGPT.". The post runs 45 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is no link in the post. Launch posts without a link have a median of 127.4K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 131.2K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is OpenAI?
- In its own words on X: "OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity." OpenAI posted the Parental controls launch from @OpenAI on Sep 29, 2025.
- How many views did OpenAI Parental controls get on X?
- 656,132 views. OpenAI posted it from @OpenAI on Sep 29, 2025, and the post has 3,142 likes, 454 reposts, 222 quotes, 595 replies and 482 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was OpenAI Parental controls a big launch on X?
- It ranks #826 of the 3,785 launches Gridd tracks, with more views than 78% of them and 5.5x the median launch's 119.4K views. Its engagement rate is 0.67%, against a median of 0.58%.
- What would 656.1K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 656.1K views would cost $66K. Gridd guarantees one million views, 1.5x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/openai-parental-controls, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.